What are the responsibilities and job description for the Marketing Manager position at Westin Furniture?
About Us
Westin Furniture is an industry leading provider of indoor and outdoor patio furniture. With over 20 years in the industry, our products can be found in specialty stores, department stores, home centers, and online retailers.
We are seeking a Marketing Manager to optimize our online presence with existing and prospective accounts, including marketing strategy development, meeting presentation creation, weekly or monthly sales report analysis, and work collaboratively with our executive team to further expand our national/regional retail footprint, and strengthen brand loyalty.
Job Description:
Westin Furniture is an industry leading provider of indoor and outdoor patio furniture. With over 20 years in the industry, our products can be found in specialty stores, department stores, home centers, and online retailers.
We are seeking a Marketing Manager to optimize our online presence with existing and prospective accounts, including marketing strategy development, meeting presentation creation, weekly or monthly sales report analysis, and work collaboratively with our executive team to further expand our national/regional retail footprint, and strengthen brand loyalty.
Job Description:
- Website development using WordPress.
- Email marketing campaigns optimized to increase engagement metrics.
- Oversee, write, proofread, and edit content for websites.
- Manage paid digital marketing campaigns.
- Develop clear sales strategy plans that will maximize the SKU listings across all organic platforms.
- Leads social & digital media efforts.
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.
- Experience working with big box retailers such as Walmart, Home Depot, Lowe’s, Costco, and other regional retail accounts. Familiar with household, kitchen, and home goods category is preferred.
- Create and deliver retailer specific presentations for PLR, Promotions, Mid-Season updates, etc.
- Strong organizational abilities, including time and resource management.
- Bachelor’s degree in Business or related discipline required
- Product / Digital Marketing: 5 years (Required)
- A minimum of 2-4 years work experience in Furniture industry is preferred
- Experience working with syndicated data or category management preferred
- Experience with Google PPC Ads, CPC,
- Experience with Google Analytics, Facebook, and Instagram advertising
- Email marketing, Mailchimp knowledge is a plus
- Proven experience developing marketing plans and campaigns
- Some photoshop experience is a plus.
- Excellent analytical skills; ability to learn and use syndicated data to forecast trends and projections and analyze the effectiveness of promotional activity.
- Intermediate to advance PC skills (spreadsheet, word processing, presentations, outlook)