Senior Market Segment Specialist

Your activities

• Develops Marketing and "go to market" Strategies for defined Market Segments together with global Market Segment Management (Business Plans)
• Defines and executes business development and sales activities to grow profitable revenue within the market
• Defines target customers, key messaging, sales channels (if needed) and required marketing programs
• Adapts the global strategy of the market segment, definition of the local product and application portfolio according to market/customer needs
• Provides market leadership to cross-functional product management, sales, and operations teams involved in the execution of the market strategy
• Manages project teams and identifies plan to develop the market segment with a strong focus on future growth and the identification of new growth opportunities
• Coordinates and owns local market penetration and marketing activities
• Performs and maintains Market/Segment Analysis (market size, potential, new markets/trends…)
• Participates in a global network (matrix organization) to ensure a coordinated development of the segment
• Partners with product management and marketing communications to assist new product release planning within the market segments
• Ensures maximum market potential through in-depth understanding of customer needs, industry trends, and market requirements for current, new and future markets; Defines and develops marketing strategies that will win in the marketplace through alignment with customer needs
• Creates forecasts and projected growth in targeted segments, products or program groups to determine future target markets and applications.
• Recommends product line/service improvements, new product/process development, and market diversification based on analysis of market needs
  
  

Your profile

• Bachelor’s degree in business, marketing, or engineering. MBA preferred
• Minimum of 7 years progressive & successful sales and business development experience required
• 5 years professional Experience in industry and markets
• Credible and professional network within the industry
• Excellent analytical, research, presentation, writing and communication skills including the ability to take complex ideas and concepts and effectively communicate them
• Strong financial acumen and strong analytical skills in business metrics and forecast modeling
• Ability to quickly design realistic action plans to affect change and effectively assign and manage tasks to accomplish goals
• Excellent networking skills and the ability to build trusted and collaborative relationships
• Excellent PC skills, especially in Excel and PowerPoint
• Ability to identify and develop new and creative channels for revenue generation and obtaining new business
• Willingness to travel national and international
  
  

Benefits:

• Work-life integration
• Pension scheme
• Employee discounts
• Attractive remuneration system
• Flexible working hours
• Good development opportunities
• Health initiatives
• Mobile working
  
  

The WIKA Group is among the world leaders in measurement technology with its products and services. With excellent sensing solutions, we enable safe, efficient and sustainable processes. And this for more than 75 years. More than 11,000 employees are currently committed towards this end.

Together we meet the megatrends of demographic change, digitalisation and sustainability. This brings with it challenges, and many opportunities. Innovation and growth arise from new perspectives and ideas. What are yours? Join us on the way to a better future.

Apply now