What are the responsibilities and job description for the Senior CRM & Campaign Analyst position at Wills Group?
Hybrid (La Plata, MD HQ | Tues–Thurs onsite)
Salary $83,200 - $104,000, commensurate with experience
Help shape the future of personalized marketing at the Wills Group! We’re looking for a creative, data-savvy Senior CRM & Campaign Analyst to join our dynamic Marketing team. If you’re energized by audience segmentation, omni-channel campaigns, and digging into data to uncover actionable insights, this could be the perfect fit.
What You’ll Do
You’ll play a hands-on role in bringing our marketing strategies to life—across email, SMS, app, and paid media. Your work will drive loyalty, personalization, and engagement across our family of brands including Dash In, Splash In ECO Car Wash, and SMO Motor Fuels.
The Wills Group is a proud, family-owned business with deep roots in the Mid-Atlantic and a bold vision for the future. With nearly 300 locations and a mission to keep lives in motion, we offer a career where your voice matters and your growth is prioritized.
We’re also a Certified Great Place to Work™, with a culture that celebrates curiosity, purpose, and impact.
Total Rewards & Benefits
Salary $83,200 - $104,000, commensurate with experience
Help shape the future of personalized marketing at the Wills Group! We’re looking for a creative, data-savvy Senior CRM & Campaign Analyst to join our dynamic Marketing team. If you’re energized by audience segmentation, omni-channel campaigns, and digging into data to uncover actionable insights, this could be the perfect fit.
What You’ll Do
You’ll play a hands-on role in bringing our marketing strategies to life—across email, SMS, app, and paid media. Your work will drive loyalty, personalization, and engagement across our family of brands including Dash In, Splash In ECO Car Wash, and SMO Motor Fuels.
- Build and deploy compelling offers across onboarding, seasonal, and loyalty campaigns
- Create segmented audiences for targeted campaigns using CRM platforms like Punchh, PAR Retail, and Salesforce Marketing Cloud
- Partner with teams across Loyalty, Digital, Category Management, and Operations to shape strategies
- Analyze performance and deliver dashboards with tools like Power BI
- Write SQL queries to pull data and discover new ways to personalize messaging
- Help maintain CRM tools and troubleshoot campaign execution issues
- 2–4 years’ experience in marketing analytics, CRM, or campaign execution
- Bachelor’s degree in Marketing, Analytics, or a related field
- Proficiency in SQL and experience with BI tools like Power BI or Tableau
- Hands-on experience with CRM platforms and audience segmentation
- A detail-oriented, collaborative mindset and love for data-driven storytelling
- Must be authorized to work in the U.S. (no sponsorship or C2C available)
- Willingness to complete a standard background check
- Hybrid role: in-office Tuesday–Thursday, remote Monday and Friday
- Core hours: 8:00 AM – 4:30 PM ET
- Occasional travel (with expenses covered) for events, training, or conferences
The Wills Group is a proud, family-owned business with deep roots in the Mid-Atlantic and a bold vision for the future. With nearly 300 locations and a mission to keep lives in motion, we offer a career where your voice matters and your growth is prioritized.
We’re also a Certified Great Place to Work™, with a culture that celebrates curiosity, purpose, and impact.
Total Rewards & Benefits
- Top-tier 401(k) match (currently 7%)
- Comprehensive health plans for you, your family—even your pets
- Generous PTO including vacation, sick, volunteer, and parental leave
- Hybrid & flexible work options to support work-life balance
- Tuition reimbursement (up to 100%) and learning stipends
- Exclusive perks on shopping, travel, and entertainment
- Competitive salary matched to DC metro standards
Salary : $83,200 - $104,000
