Dealer Training Specialist

Primary Objective of Position

Creates and delivers sales training programs that support an effective and motivated company and dealer sales force. Partners with district sales managers to assess training needs and develop programs focused on product knowledge and effective sales techniques that will enable the sales team to maximize revenue potential. Monitors and analyzes sales team performance to evaluate the effectiveness of training and design follow up or ongoing programs as needed. Has strong knowledge and understanding of the organization's products, services, customers, competitors, and sales techniques. Ensures that project/department milestones/goals are met and adhering to approved budgets. Extensive knowledge of department processes.

Key Areas of Responsibility

• Provide training/coaching to Dealers to help develop their expertise on Winnebago products

• Encourage activities that improve the bottom-line of the dealership through a variety of revenue generating programs

• Drive market share for Winnebago by improving the placement velocity and volume of our products with customers in order to improve market share

• Works with dealers to develop and understanding of the organization's offerings and their target market.

• Provides expertise and guidance to dealers in support of current sales cycles.

• Ensures that dealer activities are compliant with organizational policies and programs

• Contributes to strategic planning, direction, and goal setting for the department or function

• Keeps informed of new training methods and competitor sales techniques to ensure that training courses are current and effective for sales personnel

• Assists in recruitment of personnel for the sales organization

• Assesses training needs of dealer sales staff, and subsequently develops and implements training programs that suit such needs

• Ensures that dealer sales staff possesses an expert knowledge of the products or services being sold.

• Develops and administers sales techniques aimed at maximizing revenue

• Assesses and reports on training methods, implementing changes when necessary

Knowledge & Skills

• Personal selling and sales techniques

• Winnebago and competitive product feature and benefits

• Industry training programs and competitive best practices

• Financial and measurements skills on program payback and ROI on dealer investments

• Excellent people skills, personally engaging

• Self-starter, personally motivated

• Good written and oral communications

• Over 50% travel required

Education & Experience

• Bachelor’s degree preferred

• Certified in Winnebago training programs

• Minimum of 2 years’ experience in a sales and/or training role preferably in a similar industry

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