What are the responsibilities and job description for the PR Manager position at Wisnik Career Enterprises?
For the New York, Boston, or DC Office of a Dynamic Mid-Size Law Firm
Responsibilities include:
- oversee the firm’s PR program to further increase the visibility of the firm, key practices and individuals by leveraging the expertise of attorneys throughout the firm through media coverage and other thought leadership;
- Interface with marketing and BD professionals and attorneys to develop story ideas, identify hot issues and trends and other newsworthy items on an ongoing basis as a means of developing content;
- Draft, distribute and follow-up on pitches, press releases, byline article abstracts, and more;
- Leverage existing media relationships and develop new contacts within key business, trade, and legal press;
- Prepare attorneys for media interviews and backgrounders, including developing detailed briefings and messaging points, conducting media training, as well as staffing;
- Provide editorial guidance and place byline articles, including via the republication of existing thought leadership content;
Qualifications include:
- 7 years related work experience in communications with an emphasis in PR, in a law firm environment;
- Experience in identifying, developing and executing PR content with a strong sense of what will be of interest to reporters and editors and will generate impactful coverage;
- Existing media relationships with both local and national business, trade, and legal outlets and demonstrated ability to cultivate new relationships;
- Strong knowledge of social media platforms with emphasis on application to the business environment;
- Excellent verbal and written communication skills with an ability to influence others;
- Ability to function in a fast-paced, service-oriented environment, prioritize multiple projects on a daily basis, and adjust to shifting priorities.