Digital Specialist

Witbe

Witbe is a French company with a global presence, partnering with the biggest players in the media and video industry to ensure flawless viewing experience when streaming video services—including the world’s largest live events. Our award‐winning technology empowers broadcasters, operators, and app developers to remotely test, monitor, and control any device (PCs, smartphones, tablets, and STBs), providing complete visibility into the end-user viewing experience. Since 2000, we’ve grown to serve over 300 customers in 58 countries. We went public in 2016 (ALWIT.PA) and continue expanding with offices in Paris, New York, San Francisco, Denver, Phoenix, Montreal, London, Lisbon, Dubai, and Singapore. At Witbe, innovation and excellence drive us forward every day.

The Role

We are looking for an experienced Digital Specialist to lead our digital marketing and online content initiatives. You will be responsible for the end-to-end management of our website, content creation, SEO, data analytics, and—crucially—the upkeep of our CRM. Your role will be pivotal in ensuring that our digital channels effectively communicate with our current users based on their position, while also driving engagement and measuring performance through clear, data-driven insights.

Your Responsibilities

Website Management & Content

• Own the overall upkeep of the website, ensuring timely updates and a seamless user experience.
• Draft, edit, and publish articles and web content optimized for SEO; perform keyword research and develop article briefs.
• Coordinate with the Web Developer by populating bi-weekly sprints to ensure smooth execution of technical updates and design enhancements.

CRM & Data Analytics

• Take extensive ownership of our CRM system (Salesforce), ensuring it’s fully leveraged to segment audiences and tailor communications to our current users based on their profiles and positions.
• Utilize tools such as Google Analytics, Search Console, Looker Studio, Tag Manager, and Ads to export and analyze data, track campaign performance, budgets, and ROI.

SEO & Digital Campaigns

• Develop and implement SEO best practices across digital content.
• Collaborate with internal teams (and the Graphist) to ensure that digital assets are optimized for both search engines and user engagement.

Webinar & Project Management

• Organize and coordinate webinars from concept through execution, including topic selection, promotion, and post-event analysis.
• Work closely with the Web Developer, Graphic Designer, and other cross-functional teams to deliver integrated digital marketing projects.

About You

• Bachelor's or master’s degree in digital marketing, communication, international business.
• You have at least 3 years of experience in digital marketing, website management, and CRM administration—preferably in a B2B tech or media environment.
• You’re passionate about media, technology, and innovative digital communication strategies.
• You’re independent yet a strong team player, ready to tackle challenges head-on while collaborating effectively with diverse teams.
• A strong analytical mindset, excellent project management skills, and hands-on experience with data tools (Google Analytics, Search Console, Looker Studio, Tag Manager) and CRM systems (e.g., Salesforce) are essential.
• Excellent communication and interpersonal skills for effective stakeholder collaboration
• Fluency in English is required; French is a plus.

What We Offer

• Health insurance (medical, dental, and vision) - Witbe covers 100% of healthcare premium costs
• Life insurance, short-term and long-term disability insurance
• 15 days PTO 5 sick days per year
• 401k retirement plan
• Gym discounts

Ready to Drive Digital Excellence?

If you’re driven by data, passionate about tech, and eager to shape digital strategies for a global leader in video testing and monitoring, we want to hear from you. Apply today and work with us to elevate Witbe’s digital presence to the next level!