Digital Marketing Specialist

Wood Financial Group is a leading, independent financial services company providing comprehensive investment solutions for a select group of individuals. Combining impeccable client service with unmatched, objective investment solutions, Wood Financial Group helps those in and/or approaching retirement with the complexity of financial solutions to help them to achieve their retirement goals.

About the Role:

As our Digital Marketing Specialist, you'll play a key role in supporting a fast-paced and results-driven marketing team. This position calls for a proactive, detail-oriented, and motivated individual who can drive marketing initiatives from concept to execution. You’ll create a wide variety of digital campaigns leveraging email, social, paid media, SEO, and digital property channels. We're focused on results and optimization, so you’ll constantly monitor, report on, and work to improve performance across all digital channels. This role reports to the Chief Marketing Officer and offers a unique opportunity to highly contribute within a dynamic marketing environment. We are a group of people committed to achieving our goals, passionate about our clients, focused on results with a relentless drive. If this is you, read on!

Responsibilities

• Own, manage, and update the social media content calendar.
• Grow social media following through innovative campaigns and content strategy.
• Manage and schedule organic content across platforms (Meta, YouTube, LinkedIn, etc.)
• Manage website updates and development of landing pages to ensure engaging content and optimal conversion flow.
• Plan, launch, and optimize paid advertising campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
• Manage ad budgets, conduct A/B testing, and continuously refine performance.
• Develop and execute a robust SEO strategy, including keyword research, blog optimization, on-page SEO audits, and ongoing efforts to improve organic search rankings.
• Build and optimize digital funnels, including lead magnets, landing pages, and full customer conversion paths for marketing campaigns.
• Support the creation and execution of email marketing campaigns, monitor performance metrics, and proactively report outcomes.
• Oversee and maintain the company’s YouTube channel, ensuring content is current and on-brand. Support video repurposing and visual storytelling.
• Create and manage multimedia content, including working closely with design and video production teams to deliver compelling and cohesive brand narratives.
• Proactively report on campaign performance. Leverage analytics tools such as Google Analytics and Data Studio to track KPIs and make data-driven decisions for ongoing optimization.
• Stay informed on emerging marketing trends and proactively share new ideas and strategies.
• Collaborate closely with internal teams to align marketing efforts with business goals.
• Provide digital marketing support to the company’s rocks and annual goals.
• Support company-wide events and special projects, particularly during peak periods or cross-functional campaigns.
• Engage in ongoing professional development by exploring marketing-related content (e.g., podcasts, articles, webinars) and actively applying insights to your role.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• Minimum of 3 years’ experience of digital marketing with a focus on paid ads, SEO, or content strategy
• Proficiency in Meta Ads Manager, Google Ads, web CMS platforms, and analytics tools
• Proficiency in Microsoft Office tools, including Word, Excel, Outlook, and PowerPoint.
• Familiarity with CRM platforms, particularly Salesforce.
• A passion for all things digital marketing and for the growth digital marketing will generate.
• Exceptional attention to detail and a strong commitment to accuracy in all aspects of work.
• A proactive and trusted team player who takes initiative and brings their best to the table.
• Proven problem-solving and incredibly strong critical thinking skills.
• A positive, solutions-oriented mindset and a willingness to receive and apply feedback.
• Self-motivated, trustworthy, and pursues excellence.
• Flexibility and adaptability in a dynamic work environment with shifting priorities.
• A joyful, humble, and enthusiastic approach to work and team collaboration.
• A genuine desire for continuous learning and professional development.