Creative Assets Manager

Title: Creative Assets Manager

Location: Cheyenne

Division: Brand Studio

Reports To: Brand Integration Sr. Manager

Position Status: Exempt

Hiring Range: Upper $50k per year

Date: November 2022

The Wyoming Office of Tourism (WOT), the only statewide Destination Marketing Organization (DMO) dedicated to growing Wyoming’s tourism economy, is seeking a Creative Assets Manager to join the Brand Studio team. The Brand Studio serves Wyoming by championing the destination through executing an integrated marketing strategy aimed at raising the visibility of the brand while ensuring a compelling narrative inspires visitation to Wyoming.

Basic Purpose: The primary role of the Creative Assets Manager is to manage all creative assets to support an integrated campaign across all owned, earned, and paid media channels. It is expected that this position will work collaboratively with the Content Marketing Manager, Interactive Marketing Manager, vendors, and other internal teams to develop compelling campaigns through creative photography, and video assets. This position reports directly to the Brand Integration Sr. Manager.

Essential Duties:

• Oversees all aspects of project management and contracted production vendors for visual and creative asset development.
• Manages and maintains a Digital Asset Management System (DAMS) to support industry, film, and media requests.
• Integrates photography and video assets across all paid, owned, earned and 3rd party platforms while monitoring brand integrity.
• Ensure incoming photography and video acquisitions meet brand and technical standards necessary to support communication functions across all channels.
• Performs digital asset lifecycle maintenance activities, such as digital archiving and asset expiration.
• Help develop and document standards, policies, and procedures for use of the DAMS.
• Implement taxonomy, vocabulary and metadata management strategies following industry best practices (SEO, ADA, automation, global).
• Facilitate growth of the digital asset management library and improve search efficiency.
• Oversees the operation and maintenance of in-house production equipment.

Position Requirements: Applicable strengths to be successful include:

• Education and/or training equivalent to a bachelor’s degree in marketing, advertising, communications, or related field, plus at least three (3) years professional experience developing and managing creative assets for brands.
• Effective project management, organized, attention to detail, and demonstrate strategic thinking and visioning.
• Independent judgment, discretion and initiative while utilizing tact and courtesy in frequent contact with business and industry representatives, government officials and the public.
• Expert working knowledge of Adobe Creative Suite.
• Experience working in CrowdRiff or similar digital asset management platforms.
• Video production and editing skills are a plus, but not required.
• Highly motivated and results oriented with a strong sense of responsibility.
• Strong time management and adaptability to fast-paced environment; Ability to adjust priorities.
• Experience with production and licensing rights with footage and video across all channels.
• Collaboration with a strong desire to bring best practices to the team through shared knowledge and expertise.

• Team Player. Work well independently and on a team in a manner that builds trust, rapport, and strong working relationships

In addition to salary, WOT offers medical, dental, vision, disability, sick and vacation leave, and a 401k plan.

WOT is an equal opportunity employer.