Specialist, Marketing

The YMCA of Metropolitan Chicago is dedicated to creating long-lasting positive change, whether it's through health and wellbeing, early education, violence prevention, or one of our other programs and services. We're looking for talented individuals who are committed to empowering our community by creating a safe and welcoming environment that encourages growth and support- individuals like you!

The Marketing Specialist will be responsible for supporting our marketing and customer experience initiatives for a dedicated portfolio at the YMCA. You will collaborate with stakeholders across the association to create seamless, integrated journeys across audience and channels that drive meaningful engagements and accelerate sales opportunities. The Marketing Specialist will leverage research and trends, along with technical expertise and understanding of the customer journey to raise awareness, drive demand, and take the YMCA of Metro Chicago's marketing strategy to the next level.

Salary: $55,000 annually

Our staff is the Y's greatest asset. Our teams provide valuable skills, knowledge, and passion that is essential to the contribution and positive impact in our communities, which is why we offer Y employees numerous perks and benefits, including:

• Comprehensive benefits package for eligible employees
• Be part of a team that is passionate about building and sustaining an inclusive and equitable environment for all staff, volunteers, and members
• Do meaningful work and contribute to the advancement of the YMCA vision by meeting the needs of the people in our communities
• Complimentary Adult YMCA membership and an employee discount on select programs
• Career advancement opportunities - grow your career at the Y!

Scope and Responsibilities:

• Develop, manage, execute, support, and analyze innovative marketing plans that raise the profile of the YMCA of Metro Chicago, generate demand, and demonstrate the organization's focus on strengthening community
• Identify new business opportunities and make connections with consumers throughout the Y's regional footprint- from email marketing to direct mail marketing to other channels
• Drive improvement of program effectiveness through advanced audience segmentation, journey mapping, A/B testing, and deliverability
• Partner across departments to amplify the effectiveness of marketing campaigns, data integrity management, and new technology integrations
• Prepare reports for discussion and analysis of key marketing and business performance indicators and partner with Brand Engagement leadership to identify advanced reporting needs' and analyze performance trends, CX insights, and best practices to provide optimization recommendations
• Build and maintain strong relationships with both internal and external partners
• Understand marketing best practices and stay ahead of global industry trends

Minimum and Required Requirements

• BA degree in Marketing, Communications, or preferred equivalent
• Minimum of 3-5 years of related work experience
• Ability to develop campaign strategies, segment, and target audiences for engagement and conversion
• Hands-on experience with campaign execution and an expert grasp of audience segmentation, as well as integrated nurture and outbound campaigns
• Ability to achieve results by taking a proactive long-term view of business goals and objectives

Child Abuse Prevention - Supports the YMCA's commitment to child abuse prevention by:

• Reporting any items that may provide a health or safety hazard to staff, members or guests to your supervisor
• Following all policies and procedures related to keeping children safe in our facilities and programs, including those related to the monitoring and supervision of children
• Reporting any suspicious behavior and violation of policy and procedures to your supervisor
• Completing all child abuse prevention training as required