What are the responsibilities and job description for the Association Membership Director position at YMCA?
This position is responsible for developing and implementing membership initiatives for the association by working with leadership across all branches.
- Bachelor's degree in business, management, marketing, or related field
- Five years of successful work experience in customer service management, sales management, marketing, or related experience.
- Three or more years of successful track record of leading membership / customer retention efforts.
- Proficient in all standard business software and membership software; experience with CRM software is preferred
- Demonstrated organizational, facilitation, and project management skills
- Ability to maintain confidentiality, think critically and exercise independent judgment.
- Excellent interpersonal skills; proven ability to work effectively as part of a team and to develop and maintain effective working relationships.
- Excellent communication skills including proven analytical/writing skills, ability to speak effectively in public, and experience facilitating meetings.
- Speaks in a clear, articulate manner and has the ability to effectively train groups of people.
- Ability to work independently within policies/procedures/practices
PHYSICAL REQUIREMENTS :
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; sit; use hands and fingers to handle or feel; and reach with hands and arms.
This position works a standard work week, but will occasionally work evening or weekend hours to accommodate activities such as meetings and representing the organization at events. Travel is primarily local during the business day. Occasionally out-of-the-area and overnight travel may be expected.
WORK ENVIRONMENT:
This job generally operates in a professional office and fitness center environment, but the mission of the organization may sometimes take them to non-standard workplaces. This role routinely uses standard office equipment such as computers, phones, printers and copiers in addition to safety and training equipment.
- Develop, plan, and execute association-wide membership initiatives, such as new member acquisition, tours, sales, and retention
- Manage the member experience program and the corporate partner program
- Develop and manage Member Loyalty Program
- Assist in the development of membership goals and monitor goal progression.
- Develop and manage ongoing member satisfaction survey, measurements and action plan
- Develop and implement a sustainable customer service training program for staff team members, which includes general customer service training, sales training, and CRM software training.
- Work with the leadership to develop, monitor, and manage membership procedure for the association and technology used in the procedure.
- Establish auditing procedures to ensure membership procedures are sustained.
- Manage and maintain all membership technology software and resources.
- Performs additional duties as assigned by supervisor or designated staff person.
- Demonstrates and support the objectives of the Association as embodied in the mission statement and values.
- Collaboration
- Communication & Influence
- Critical Thinking & Decision Making
- Functional Expertise
- Developing Self & Others
- Emotional Maturity