Associate Director, Paid Social

Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities, and our media investments for some of the world’s leading brands.

Overview:
The Associate Director will be accountable to partner with clients to address measured Media landscape and work with client stakeholders across multiple digital disciplines to propose and defend media spend across all performance-based marketing channels.

Role Objectives:

The Associate Director, Social will also manage and direct a team of Social Media Planners in this task and be accountable for maintaining accurate program forecasts and hitting stated revenue and sales goals. Proven account management and team leadership experience is essential, along with deep experience in online marketing and digital media. Responsibilities include but not limited to:

• Develops, manages, and monitors client P&L’s for assigned accounts
• Implement holistic media planning
• Introduces Process Development Input, Quality Assurance and Best Practices Input
• Interfaces with other department leads to share ideas, communicate service offerings, and to identify and deliver new solutions for clients
• Keeps senior management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business
• Prepares and presents annual financial plans and human resources plans
• Develops and fosters account relationships. Working towards 100% account retention within a defined portfolio of accounts

• Develops a complete understanding of each client’s goals, markets, needs and expectations
• Works within client relationships to champion initiatives that drive marketing decisions across digital channels
• Attends client meetings on ongoing basis, interface as needed with executive level and middle management level on client side during meetings and presentations
• Advocates across functional areas within client relationships (e.g. IT professionals, marketing/product managers, C-level executives) to develop rapport and deliver complex solutions
• Communicates and implements a Participation Planning Process or all accounts
• Independently leads performance and strategy presentations
• Solves client problems and uses conflict management skills within a professional environment
• Manages strategy development and execution for complex marketing analysis disciplines, such as segmentation, attitudinal/motivational analysis, concept/copy testing, sales forecasting, response prediction, advertising effectiveness, consumer profiling, customer profitability analysis (lifetime value), media mix modelling, conversion attribution analysis and ROI measurement
• Leverages syndicated digital research (e.g. ComScore, Nielsen) to benchmark trends and/or manage expectations of forecasted trends
• Embraces and encourages a culture based on teamwork, collaboration, and intellectual curiosity

• Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients’ business objectives
• Drives adoption of stated account management best practices through example setting positive reinforcement and behavioral correction
• Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members
• Conducts performance reviews and career path plans for direct reports
• Establishes expectations and goals for team on performance marketing thought leadership
• Provide cross media planning training for their direct reports

• Bachelor’s degree, concentration in business, marketing, or advertising preferred
• Agency experience highly preferred
• 5 years of experience in online advertising with a focus in social. Must be well versed in Meta, Twitter, Snapchat, Pinterest, TikTok, Reddit, etc.
• 3 years of experience in interactive marketing or business consulting using data and information to drive specific targeting and marketing recommendations
• Deep knowledge of ad serving platforms and online analytic solutions
• 2-4 years of demonstrated success in managing and leading people
• 2-4 years of digital marketing and / or social marketing preferred

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply

Compensation Range: $90,000-$105,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/25/2024.

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