What are the responsibilities and job description for the Account Executive, Paid Media position at Zeno Group?
About The Role:
We are looking for an Account Executive to join our New York Digital team. The AE, Paid Media is responsible for driving paid execution, optimization, and reporting with a strong focus on paid social. Other responsibilities include building and managing client relationships, presenting concepts and helping to develop proposals and POVs on digital trends and mining strategic work and data.
\n- Execute and optimize paid media campaigns with fluid budget and aggressive back-end goals.
- Exhibit a solid understanding of key client information including general business strategy, industry issues, products and services offered, key customers and competitors in the marketplace.
- Share responsibility reporting and help drive forward-thinking strategy.
- Understand social content strategy and ability to provide recommendations to ensure content resonates with target audiences.
- Understand nuances between various display and programmatic partners, can determine optimal partner/strategy for client goals, and negotiate rates.
- 1-3 years of paid media / digital experience.
- Ability to manage multiple projects with an eye for detail and collaborating with team members to execute and follow through.
- Bachelor’s degree.
- Experience buying programmatic display is a plus.
- Experience in SEM/PPC is a plus.
- Experience working with Facebook Ads Manager.
- Experience working with healthcare brands (external/internal) is a plus.
- Possess an understanding of performance metrics and the ability to spot trends.
- Strong organization, managing time effectively, managing multiple projects simultaneously and a bulldog mentality.
- Strong grasp of paid media platforms such as Facebook, Twitter, Instagram, Pinterest, Google, YouTube, Tik Tok and Snapchat.
- Strong problem solver.
ABOUT US
Zeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our "Fearless Pursuit of the Unexpected," we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2024 PRWeek U.S. Outstanding Large Agency of the Year, 2023 PRWeek Purpose Agency of the Year, 2022 PRWeek Global Agency of the Year, 2022 PRovoke Best Large Agency to Work For in North America and a three-time winner of PRWeek’s Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.
ABOUT OUR BENEFITS
Healthy, happy employees make Zeno better, so we have programs that support physical, mental and financial wellness. Our culture and benefits are designed to promote flexibility, celebrate diversity and support work/life balance. We offer a variety of medical, dental and vision insurance with prescription plans, as well as short and long-term disability. Our Be Kind to Your Mind program focuses on mental health, providing a paid subscription to Headspace and access to mental health providers and other services through a best-in-class employee assistance program. Employees are encouraged to bring their authentic self to Zeno and participate in our employee resource groups which build communities for sharing and support. And while we love our work, we believe in the restorative power of time off with generous vacation, paid holidays and self-care time. Employees are supported in their pursuit of financial wellness with a 401(k) plan, pretax flexible spending accounts, tuition assistance, life insurance and free access to a certified financial coach. And our unique ZenoFit program provides a monthly allowance to fund activities in your personal life that bring you joy and keep you healthy. These and other benefits are available to non-temporary employees in the US.
Zeno Group is committed to diversity, equity and inclusion and proud to be an equal opportunity employer. We welcome and encourage racially and ethnically diverse people, members of the LGBTQ community, veterans, parents, individuals with disabilities and members of any and all protected classes to apply.
Salary : $50,000 - $68,000
