Director, Paid Social Media

Overall Objective:The Director, Paid Social Media is responsible for directing, planning and implementing/executing social media campaigns. Manage the paid social media team, work collaboratively across the integrated planning teams and provide the guidance, support and leadership to empower team/departmental success.

Responsibilities:

• Oversee the development of the Paid Social Media Team
• Drive onboarding of any clients with a Social Media channel to be activated
• Follow paid social campaigns through the entire buying process
• Review reporting, make optimizations and insights to the planning team
• Provide oversight on how to build, scale, and optimize campaigns leveraging best practices
• Either directly manage individual Social-only accounts or work collaboratively as part of a holistic media planning team
• Perform technical audits for new and existing business for pitches and identification of additional opportunities
• Participate in cross functional training in and outside of the Social Department, collaborating with Digital, Search, Creative, Organic Social and Account Service teams on strategy and results
• Communicate with clients directly or via Account Services around results, tests, and needs on a weekly, monthly, or quarterly basis.
• Act as the liaison with our agency partners – Facebook, Snapchat, Pinterest, LinkedIn, YouTube, Tik-Tok, and others
• Coach the team on writing/testing relevant ad copy, creative assets, and assisting with landing page optimization
• Provide on-going updates to the department on new Social technology and platforms, as well as evolving best practices in the space
• Develop and document training to assist in coaching team members
• Serve as an escalation point for operational and/or client needs

Qualifications:

• 7 years of experience developing strategic Paid Social recommendations and stewarding social media account projects, acting as a client contact
• Advertising, Marketing and/or Media Industry experience is highly preferred
• Deep understanding of advanced analytics and performance media
• Strong familiarity with marketing principles, analytics and concepts
• Exceptionally skilled in Excel and PowerPoint with the ability to discuss how those functions can or should be applied relative to the Social Media planning process
• Expert in negotiating and constructing Social Media plans, with understanding of planning, buying and activation
• Experience buying ads on Facebook and Instagram is crucial, additional platforms preferred
• Exposure to advanced targeting/retargeting tactics in social, used both 1st and 3rd party data
• Experience owning the full social strategy process inclusive of working with partners, clients and internal stakeholders
• Exceptional verbal and written communication skills; able to confidently present and “sell through” ideas both internally and to Clients, while coaching team members on these skills
• Comfort owning and managing budget/investment levels in Social Media across multiple accounts
• Strong experience navigating cross-department relationships