Demand generation is the focus of targeted marketing programs to drive awareness and interest in a company's products and/or services. Commonly used in business-to-business, business-to-government, or longer business-to-consumer sales cycles, demand generation involves multiple areas of marketing and is really the marriage of marketing programs coupled with a structured sales process. There are multiple components of a stepped demand generation process that vary based on the size and complexity of a sale. These components include, among other things: building awareness, positioning relevance, ...
supporting validation and mitigating customer evaluation. Useful demand generation methodologies include AIDA (attract Attention, maintain Interest, create Desire, get Action), developed by E. St. Elmo Lewis.
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About Motive. Ready to apply Before you do, make sure to read all the details pertaining to this job in the description below. Motive is a website platform for franchise auto dealerships. Millions of consumers use our platform every month. Our mission is to make car shopping great by giving simple, easy-to-use websites to auto manufacturers and their dealers. Motive is growing rapidly, with OEM customers such as Genesis — as well as some of the l...
About allUP. allUP is the professional network for the AI era. For professionals. allUP is a new place to connect, grow and be discovered for opportunities. For companies. allUP makes it easy to discover the most qualified candidates for any role (not just who has the most flashy company or university names on their resume). We believe that resumes don’t tell the full story and that the traditional hiring process is totally broken. Our mission is...
About allUP. allUP is the professional network for the AI era. For professionals. allUP is a new place to connect, grow and be discovered for opportunities. For companies. allUP makes it easy to discover the most qualified candidates for any role (not just who has the most flashy company or university names on their resume). We believe that resumes don’t tell the full story and that the traditional hiring process is totally broken. Our mission is...
Why join Polycam. Polycam's mission is straightforward : Democratize 3D capture and make it universally useful. We want to empower creators, builders, and businesses with access to the most advanced 3D capture technologies, wrapped up in a thoughtful system that makes them effortless, easy-to-use and deeply helpful to their work. By allowing people to transform their real world into high-fidelity 3D models using their everyday devices, Polycam is...
Head of MarketingThe ideal candidate will be responsible leading an effective marketing strategy to propel company growth. You will work cross-functionally to understand marketing needs, act as a company brand ambassador to external sources, and drive revenue growth through successful marketing campaigns.ResponsibilitiesAnalyze and track performance marketing performance metricsCollaborate with internal and external clients and partnersManage mar...
