Market development is a growth strategy that identifies and develops new market segments for current products. A market development strategy targets non-buying customers in currently targeted segments. It also targets new customers in new segments. A market development strategy entails expanding the potential market through new users or new uses. New users can be defined as: new geographic segments, new demographic segments, new institutional segments or new psychographic segments. Another way is to expand sales through new uses for the product. A marketing manager has to think about the follo ...
wing questions before implementing a market development strategy: Is it profitable? Will it require the introduction of new or modified products? Is the customer and channel well enough researched and understood? In high tech, where discontinuous innovation is the norm, a successful market development strategy requires crossing the chasm between the early market and the mainstream.
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About the Role. Blue Rock Search is partnered with Subway, a leading global QSR franchisor to identify their next Field Development Manager (FDM). The FDM facilitates the execution of the overall assigned market development plan providing objective thought as the plan evolves cross functionally. The FDM will focus efforts on positive net restaurant growth both by mitigating restaurant closures and filling a pipeline of approved new restaurant ope...
