Media planning is generally outsourced to entail sourcing and selecting optimal media platforms for a client's brand or product to use. The job of media planning is to determine the best combination of media to achieve the objectives. In the process of planning, the media planner needs to answer questions such as: How many of the audience can be reached through the various media? On which media (and ad vehicles) should the ads be placed? How frequent should the ads be placed? How much money should be spent in each medium?Choosing which media or type of advertising to use can be challenging for ...
small firms with limited budgets and know-how. Large-market television and newspapers are often too expensive for a company that services only a small area (although local newspapers can be used). Magazines, unless local, usually cover too much territory to be cost-efficient for a small firm, although some national publications offer regional or city editions. Since the advent of social media, small firms with limited budgets may benefit from using social media advertising as it is cost effective, easy to manage, accurate and offers great ROI.
More Show Less
Create a Job Alert for Media Planning Jobs
Create a Job Alert
Get notified when new Media Planning jobs are posted
Performance Marketing Lead. At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal. Hit Apply below to send your application for consideration Ensure that your CV is up to date, and that you have read the job specs first. Job Description. Manage and supervise a team in day-to-day media management whi...
GLM Strategies. is a media focused boutique agency located in the DC area. . SUMMARY. Plans and develops advertising media programs. and negotiates and purchases all media types. . ESSENTIAL DUTIES AND RESPONSIBILITIES. Plans and develops advertising/media programs across multiple verticals. Evaluates editorial content, ratings, and audience composition of a wide range of media vehicles to determine which would most effectively reach target audie...
Updated : Yesterday. Find out more about the daily tasks, overall responsibilities, and required experience for this opportunity by scrolling down now. Location. Santa Monica, CA, United States. Job ID. 6709. You inspire creativity and lead with clear direction. In this role, you will be responsible for supporting our integrated media team and have the opportunity to create and implement media campaigns across multiple advertising platforms. You ...
Description. Please read the following job description thoroughly to ensure you are the right fit for this role before applying. You inspire creativity and lead with clear direction. In this role, you will be responsible to support our integrated media team and have the opportunity to create and implement media campaigns across multiple advertising platforms. You will own the media planning and process across key pharmaceutical customers while wo...
Description. You inspire creativity and lead with clear direction. In this role, you will be responsible to support our integrated media team and have the opportunity to create and implement media campaigns across multiple advertising platforms. You will own the media planning and process across key pharmaceutical customers while working with stakeholders. You will : Approach media plans from a holistic media perspective, putting the strategy fir...
Job Description. Job Description. Description. We are seeking a rockstar omnichannel Media Planner to support multiple accounts. If you have a passion for food and restaurants, we would love to speak with you. We focus on helping brands, especially restaurants, succeed and drive their business forward. We are a 100% remote agency that deeply cares about our employees and endeavors to foster a culture of flexibility, creativity and entrepreneurshi...
