Solution selling is a sales methodology. Rather than just promoting an existing product, the salesperson focuses on the customer's problems and addresses the issue with appropriate offerings (product and services). The problem resolution is what constitutes a "solution". Solution selling is usually used in sales situations where products are just one of the elements that lead to a solution. Often the real solution develops after the sales process—as with software or large plant engineering and construction projects. It is typical for solution selling situations that the buyer only rarely purch ...
ases such a solution and instead needs the knowledge of the solution partner.
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