Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed. The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing (leading), and letter-spacing (tracking), and adjusting the space between pairs of letters (kerning). The term typography is also applied to the style, arrangement, and appearance of the letters, numbers, and symbols created by the process. Type design is a closely related craft, sometimes considered part of typography; most typographers do not design typefaces, and some type ...
designers do not consider themselves typographers. Typography also may be used as a decorative device, unrelated to communication of information. Typography is the work of typesetters (also known as compositors), typographers, graphic designers, art directors, manga artists, comic book artists, graffiti artists, and, now, anyone who arranges words, letters, numbers, and symbols for publication, display, or distribution, from clerical workers and newsletter writers to anyone self-publishing materials. Until the Digital Age, typography was a specialized occupation. Digitization opened up typography to new generations of previously unrelated designers and lay users. As the capability to create typography has become ubiquitous, the application of principles and best practices developed over generations of skilled workers and professionals has diminished. So at a time when scientific techniques can support the proven traditions (e.g., greater legibility with the use of serifs, upper and lower case, contrast, etc.) through understanding the limitations of human vision, typography as often encountered may fail to achieve its principal objective: effective communication.
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Senior Designer – Design for Iconic Brands & Dream Destinations. We’re looking for a Senior Designer who lives and breathes design—someone who can turn strategy into stunning visuals and bring big ideas to life across a multi-channel, 360-degree environment. If you have a passion for crafting compelling, high-impact creative that resonates across digital, print, social, and beyond, we want to meet you. You’ll work with an incredible portfolio of ...
A company is looking for a Staff Visual Designer to enhance its brand through high-visibility visual and motion design projects.Key ResponsibilitiesDevelop visual design assets including slide decks, marketing ads, and landing pages while defining systems for layouts, typography, and colorGuide the production of motion assets and contribute to the creation of motion design guidelinesParticipate in the entire creative process from brief to measure...
A company is looking for a Staff Visual Designer to enhance its brand through high-visibility visual and motion design projects.Key ResponsibilitiesDevelop visual design assets including slide decks, marketing ads, and landing pages while defining systems for layouts, typography, and colorGuide the production of motion assets and contribute to the creation of motion design guidelinesParticipate in the entire creative process from brief to measure...
A company is looking for a Staff Visual Designer to enhance its brand through high-visibility visual and motion design projects.Key ResponsibilitiesDevelop visual design assets including slide decks, marketing ads, and landing pages while defining systems for layouts, typography, and colorGuide the production of motion assets and contribute to the creation of motion design guidelinesParticipate in the entire creative process from brief to measure...
Pivot Design is a creative agency focused on wellness. Woman-owned and independent, seeing things differently is in our DNA. We think freely and move quickly to push the boundaries of what wellness brands can be, making them more vibrant, approachable, and real. To us, wellness is way more than a category. It’s a mindset that inspires what we do and why we do it: to leverage the power of design to change the trajectory of people’s lives. We’re lo...
