The CMO develops an end-to-end marketing function that delivers messaging, branding, digital presence, product support, demand generation, content, research, and thought leadership. Provides overall vision, leadership, strategy, and execution of all marketing programs and initiatives of the organization. Being a CMO builds and develops the teams and technology required to collect, test, measure, and analyze marketing metrics necessary to identify trends in the marketplace, program effectiveness, and consumer behavior. Partners with line of business leaders to ensure marketing programs and adve ...rtising expenditures support company revenue and growth objectives. In addition, CMO identifies potential markets, customer segments, and products to explore. Requires a bachelor's degree or equivalent. Typically reports to ceo. Responsible for the development of functional or business unit strategy for the entire organization. Defines corporate vision and strategy establishes company direction and focus. Executes multiple high impact initiatives to achieve overall corporate goals.More Show Less
About the job CMO. JOB PURPOSE. Reporting to the Chief Commercial Officer, the Group Marketing & Communications Director will be primarily responsible for a) driving brand awareness, b) evolving the marketing strategy and c) coordinating operational marketing. ACCOUNTABILITIES. o Focus on driving brand awareness, in particular in countries where brand recognition is low, with the ultimate aim of improving both demand generation and the employer b...
