Manages a staff of analysts responsible for the maintenance of the organization's marketing database. Develops strategy for targeted marketing campaigns and may be responsible for data extraction, list or lead generation, or evaluating effectiveness of marketing campaigns. Requires a bachelor's degree in area of specialty. Typically reports to a head of a unit/department. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel acti ...ons. Typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes.More Show Less
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SUMMARY. . The Database Marketing Manager is responsible for overseeing the player database and direct mail functions: executing direct marketing programs, maintaining organized files of matrices, mail files, etc., corporate postal accounts, coordinating campaign execution with property marketing and creative agencies, reviewing and approving VDP proofs as needed, running and distributing marketing reports and pulling customer lists. . ESSENTIAL ...
To be considered for this position, you must apply on our careers opportunities website. https://harrahsnorcal.prismhr-hire.com/job/871941/database-marketing-manager. Job Summary. The role of the Database Marketing manager is to oversee the overall strategic and operating activities for the Database Marketing department. This position is responsible for identifying and implementing revenue generating database marketing programs designed to profit...
Overview. Database Marketing Manager. . It is the responsibility of the Database Marketing Manager to prepare and execute events, including budgets, for Database Marketing, Special Events and Advertising Departments. Preparation and execution of an annual event calendar and invite project sheet. Direct Special Events staff and office functions. Preparation and execution of casino promotions. Develop a strong customer base and to generate revenue ...
