Wripple is looking for a Director Marketing Analytics / Measurement Strategy Lead for one of our biggest clients in Atlanta. This person will sit on the Marketing Insights & Analytics team and will be responsible for standing up and optimizing new Marketing Mix Modeling (MMM) and GenAI predictive attribution tools. This highly visible role requires an experienced leader with the ability to drive buy-in, champion new measurement strategies, advoca...
The Director, Marketing Analytics will guide the strategic direction of our marketing analytics capabilities, which includes building a marketing performance and measurement ecosystem that spans consumer understanding and lifecycle insights. This role is also responsible for uncovering new insights to ensure marketing strategies are optimized and aligned with the company's strategic growth objectives.What you will do : Marketing Strategy : Develo...
