Analyzes and interprets marketing data to support an organization's marketing strategy. Collects and monitors various marketing metrics to track the performance of marketing initiatives and summarizes insights to inform management. Utilizes research and analysis to define market segments and assists with developing targeted messaging. Assists with the development of marketing materials, campaigns, and promotions. Collaborates with various stakeholders to ensure product design, marketing strategy, and organizational goals are aligned. Maintains knowledge of competitor strategies, industry trend ...s, and consumer preferences to identify marketing opportunities or strategy improvements. May develop or lead consumer surveys to improve and refine the understanding of consumer behavior or preferences. Requires a bachelor's degree. Typically reports to a manager. Work is highly independent. May assume a team lead role for the work group. A specialist on complex technical and business matters. Typically requires 7+ years of related experience.More Show Less
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