What does a Marketing Communications Specialist IV Do?
Coordinates marketing communication strategies to promote a company's brand, products, or services to its target audience. Plans and ensures consistent themes, messaging, and branding throughout all advertising, social media, and promotional communications. Supports the planning and execution of trade shows, special events, and conferences to showcase products and amplify messaging. Researches and identifies strategic messaging for specific advertising or promotional channels to effectively reach targeted customer segments. Liaises with the media and internal stakeholders to communicate strate ...gic messaging in alignment with the organization's business objectives and policies. Tracks projects to measure effectiveness and prepares status reports for stakeholders. Requires a bachelor's degree. Typically reports to a manager. Work is highly independent. May assume a team lead role for the work group. A specialist on complex technical and business matters. Typically requires 7+ years of related experience.More Show Less
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