Oversees an organization's internal and external communications strategies and programs. Plans and directs communications programs that effectively describe and promote the organization and its products. Oversees market or public opinion research to assess program outcomes. Approves promotional campaign ideas in various types of media. Requires a bachelor's degree. Typically reports to top management. Manages a departmental function within a broader corporate function. Develops major goals to support broad functional objectives. Approves policies developed within various sub-functions and depa ...rtments. Typically requires 8+ years of managerial experience. Comprehensive knowledge of the overall departmental function.More Show Less
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