How Much Does a SVP of Sales Make in 2025?
A SVP of sales' main responsibility is to lead their sales team and ensure that all sales that happen within the company go through. They are also responsible for developing new sales strategies that sales representatives can use to make better sales moving forward as well.
Salary.com reports that the average salary of an SVP of Sales is $273,963 as of August 12, 2025. This guide provides everything you need to know about an SVP of Sales’s salary – salary data from states and cities, factors within the industry that can affect earnings, as well as tips that can help increase a SVP of Sales’s compensation.
What is the Average SVP of Sales’s Salary?
Salary.com reports that the average salary for an SVP of Sales as of August 11, 2025, in the United States is $273,963 per year. The average salary is $132 per hour, with rates ranging from $108 to $160.
2025 Average Salary for SVP of Sales: $273,963 ($132 per hour)
Meanwhile, the monthly and weekly compensation for SVP of Sales is $22,830 and $5,269, respectively.
What is the Pay Range for a SVP of Sales?
Salary.com's data suggest that the salary range for SVP of Sales starts at $224,826 per year and can reach as high as $332,308, with most earning between $248,243 and $304,503.
However, it’s important to note that this salary range for SVP of Sales is heavily affected by key factors including education, level of experience, and geographic location.
SVP of Sales Salary Range: $224,826 to $332,308 ($108 to $160 per hour)
| Percentile | By Hour | By Week | By Month | By Year |
|---|---|---|---|---|
| 10th Percentile | $108 | $4,324 | $18,736 | $224,826 |
| 25th Percentile | $119 | $4,774 | $20,687 | $248,243 |
| 50th Percentile (Median) | $132 | $5,269 | $22,830 | $273,963 |
| 75th Percentile | $146 | $5,856 | $25,375 | $304,503 |
| 90th Percentile | $160 | $6,391 | $27,692 | $332,308 |
SVP of Sales Salary Factors
Similar to other jobs, several factors influence a SVP of Sales’s salary. These include experience, location, and skills. See the figures below for more details.
Years of Experience
The average income for SVP of Sales by years of experience ranges from $258,244 per year for entry-level SVP of Sales and expert-level SVP of Sales or those with more than 8 years of experience can receive $273,983.
| Level | Years of Experience | Average Salary per Year |
|---|---|---|
| Entry level SVP of Sales | <1 | $258,244 |
| Intermediate level SVP of Sales | 1–2 | $260,547 |
| Senior level SVP of Sales | 2–4 | $263,618 |
| Specialist level SVP of Sales | 5–8 | $268,225 |
| Expert level SVP of Sales | 8+ | $273,983 |
Skill Set
SVP of Sales with certain in-demand skills are also in line to increase their salaries. For instance, the Real-time Job Posting Salary Data Report shows that SVP of Sales with complex sales skills can earn up to 12.32% more than those without.
On the other hand, a SVP of Sales with complex sales skills, key account management, sales process, lead generation, sales planning, and resource planning skills are more likely to land a job with a 10.90% demand increase, respectively.
| Skill | Demand Increase | Salary Increase |
|---|---|---|
| Complex Sales | 10.50% | 12.32% |
| Key Account Management | 10.50% | 11.45% |
| Sales Process | 10.50% | 11.00% |
| Lead Generation | 10.50% | 10.30% |
| Sales Planning | 10.50% | 10.10% |
| Resource Planning | 10.50% | 9.97% |
SVP of Sales Salary by City and State
The location you live and work in can greatly influence your salary as an SVP of Sales. Understanding how pay varies by city and state can help professionals in this field strategically select areas that maximize their earning potential and career opportunities, enabling them to take action to secure the best compensation.
Highest Paying States for SVP of Sales
Based on the Salary.com data, the salary of a SVP of Sales is the highest in the District of Colombia, at $303,333.
- District of Columbia: $303,333 (or $146 per hour)
- California: $302,183 (or $145 per hour)
- Massachusetts: $298,153 (or $143 per hour)
- Washington: $297,053 (or $143 per hour)
- New Jersey: $296,953 (or $143 per hour)
SVP of Sales Salary State by State
| State | Average Annual Salary |
|---|---|
| Alaska | $296,563 |
| Alabama | $251,693 |
| Arkansas | $247,503 |
| Arizona | $266,953 |
| California | $302,183 |
| Colorado | $279,523 |
| Connecticut | $292,783 |
| District of Columbia | $303,333 |
| Delaware | $277,443 |
| Florida | $259,223 |
| Georgia | $264,243 |
| Hawaii | $286,343 |
| Iowa | $262,183 |
| Idaho | $255,743 |
| Illinois | $279,253 |
| Indiana | $262,983 |
| Kansas | $260,873 |
| Kentucky | $257,803 |
| Louisiana | $260,483 |
| Massachusetts | $298,153 |
| Maryland | $282,483 |
| Maine | $267,113 |
| Michigan | $269,803 |
| Minnesota | $280,343 |
| Missouri | $260,293 |
| Mississippi | $244,323 |
| Montana | $258,653 |
| North Carolina | $260,353 |
| North Dakota | $270,623 |
| Nebraska | $258,103 |
| New Hampshire | $276,963 |
| New Jersey | $296,953 |
| New Mexico | $253,743 |
| Nevada | $271,143 |
| New York | $291,253 |
| Ohio | $266,763 |
| Oklahoma | $253,313 |
| Oregon | $278,213 |
| Pennsylvania | $272,733 |
| Rhode Island | $284,043 |
| South Carolina | $256,703 |
| South Dakota | $248,983 |
| Tennessee | $256,023 |
| Texas | $267,223 |
| Utah | $262,353 |
| Virginia | $275,883 |
| Vermont | $268,893 |
| Washington | $297,053 |
| Wisconsin | $269,503 |
| West Virginia | $246,703 |
| Wyoming | $262,733 |
Highest Paying Cities for SVP of Sales
Salary.com data also shows that San Jose, CA leads the salary for SVP of Sales with $141,993 per year.
- San Jose, CA: $345,543
- San Francisco, CA: $342,153
- Oakland, CA: $334,563
- New York, NY: $317,493
- Queens Village, NY: $315,443
- Paramus, NJ: $313,243
Ways to Increase Your Salary as a SVP of Sales
- Acquire a bachelor’s degree: Having a bachelor’s degree in marketing, business, or other related fields. It’s important to note that although a sales manager can easily acquire their role even without a college degree, an SVP of sales is required to have a bachelor’s degree.
- Get the needed experience: Typically, a sales manager would need 10 or more years of experience to be considered for the SVP of sales role, but it can take less time if the sales manager exceeds expectations. Thus, getting as much experience in the prior role can help SVP of sales negotiate higher salaries moving forward.
- Develop better skills: Learning more about the systems included in a SVP of Sales's job description. For instance, having the aforementioned complex sales skills, key account management, sales process, lead generation, sales planning, and resource planning skills can help SVP of Sales negotiate a higher salary.
- Moving to a different city: Seeking job openings in states and cities in the United States that compensate SVP of Sales better, like California or the District of Colombia and moving to these areas can increase your salary by an estimate of 10%.
- Know your worth: Negotiating your pay by researching market rates and showing how hard you work and how much you've grown in your current position as an employee, your current connections, which parts of the company’s current system you’ve made, and your current experience level can increase your salary. As of this writing, SVP of Sales earn between $224,826 to $332,308 per year.
Average National Salaries by Source
As of August 12, 2025, the following are the salaries for SVP of Sales from five top salary reporting sites, averaging $299,201 (unweighted) across these sites.
SALARY.COM AVG. SALARY
$273,963/year
INDEED.COM AVG. SALARY
$173,843/year
GLASSDOOR AVG. SALARY
$687,000/year
PAYSCALE AVG. SALARY
$195,281/year
ZIPRECRUITER AVG. SALARY
$165,921/year
