Video Producer Average Salary & Hourly Rate in 2025
A video producer’s main responsibility includes overseeing the entire video-creating process, from pre-production to post-production. As of March 2025, the average salary for a video producer in the United States is $65,701 per year.
The salary of video producers may vary depending on key factors such as education level, experience, geographic location, skills, and demand.
In the following sections, this guide will provide an overview of artist salaries and a detailed outline of their job responsibilities, job outlook, and career trends for the coming years.
An Overview of Video Producer’s Salary
The average salary for a video producer in the United States is $65,701 per year, as of March 2025. The salary of video producers usually ranges between $50,226 to $84,614, with the majority earning $57,601 to $75,601 per year.
| Percentile | Average Annual Salary |
|---|---|
| 10% Percentile | $50,226 |
| 25% Percentile | $57,601 |
| 50% Percentile (Median) | $65,701 |
| 75% Percentile | $75,601 |
| 90% Percentile | $84,614 |
The U.S. Bureau of Labor Statistics (BLS) also reports that salaries for video producers may vary depending on their industry. For instance, video producers working for motion picture and video industries can earn up to $102,070, while those working on television broadcasting stations can only typically earn $60,400.
- Motion picture and video industries: $35,796 per year
- Media streaming distribution services, social networks, and other media networks and content providers: $79,350 per year
- Performing arts, spectator sports, and related industries: $69,010 per year
- Television broadcasting stations: $60,400 per year
Video Producer Salary: Hourly, Weekly, Monthly, and Yearly Breakdown
The average salary for video producers can be broken down into hourly, weekly, monthly, and yearly amounts. According to Salary.com, the average rate for video producers in the United States is $32 per hour or $5,475 per month.
- Average salary per hour: $32
- Average salary per week: $1,263
- Average salary per month: $5,475
- Average salary per year: $65,701
As previously noted, video producers in the United States will find that their salary may vary due to key factors such as geographic location, years of experience, and education. These factors will be explored in detail below.
How Experience Impacts Video Producers Salaries
Aside from a video producer’s educational background, certifications, and accreditations, their level of experience also plays a vital role in increasing their salary. As shown in the list below, there are notable salary differences across various experience levels of Video Producers in the United States.
Based on the Salary.com data, the difference between an entry-level video producer’s salary and an expert-level Video Producer is $9,197. This also shows a sizeable gap between the salaries of an intermediate-level video producer and a senior-level video producer with $61,816 and $65,540, respectively.
- Entry Level Video Producer Salary: $61,219
- Intermediate Level Video Producer Salary: $61,816
- Senior Level Video Producer Salary: $65,540
- Specialist Level Video Producer Salary: $69,677
- Expert Level Video Producer Salary: $70,416
State-by-State Breakdown of Average Salaries for Video Producer
It can also be noted that each US state has a different average salary for video producers due to several factors such as cost of living, industry performance, and demand.
Based on the Salary.com data, the District of Columbia offers the highest average annual salary for video producers in the United States at $73,101. The next ones are California and New Jersey with $72,401 and $72,001 per year, respectively.
| State | Average Salary |
|---|---|
| Alabama | $60,301 |
| Alaska | $71,501 |
| Arizona | $64,001 |
| Arkansas | $59,801 |
| California | $72,401 |
| Colorado | $67,001 |
| Connecticut | $70,501 |
| Delaware | $66,601 |
| District of Columbia | $73,101 |
| Florida | $62,401 |
| Georgia | $63,501 |
| Hawaii | $68,601 |
| Idaho | $61,301 |
| Illinois | $67,201 |
| Indiana | $63,701 |
| Iowa | $62,801 |
| Kansas | $62,501 |
| Kentucky | $61,801 |
| Louisiana | $62,401 |
| Maine | $63,901 |
| Maryland | $67,701 |
| Massachusetts | $71,401 |
| Michigan | $64,801 |
| Minnesota | $67,201 |
| Mississippi | $58,601 |
| Missouri | $62,601 |
| Montana | $61,301 |
| Nebraska | $61,901 |
| Nevada | $65,901 |
| New Hampshire | $66,801 |
| New Jersey | $72,001 |
| New Mexico | $60,501 |
| New York | $70,001 |
| North Carolina | $63,001 |
| North Dakota | $65,001 |
| Ohio | $64,201 |
| Oklahoma | $60,701 |
| Oregon | $66,701 |
| Pennsylvania | $65,501 |
| Rhode Island | $68,601 |
| South Carolina | $62,001 |
| South Dakota | $59,001 |
| Tennessee | $60,801 |
| Texas | $64,301 |
| Utah | $62,401 |
| Vermont | $64,401 |
| Virginia | $65,901 |
| Washington | $70,801 |
| West Virginia | $59,101 |
| Wisconsin | $64,901 |
| Wyoming | $63,001 |
Video Producer Salaries: Top Earning Cities Revealed
Salary.com data reveals that the top three paying cities for video producers in the United States are San Jose, San Francisco, and Oakland, all in the state of California.
| Top Paying Cities | Average Salary |
|---|---|
| San Jose, CA | $82,401 |
| San Francisco, CA | $82,101 |
| Oakland, CA | $80,101 |
| New York, NY | $76,701 |
| Queens Village, NY | $76,201 |
| Paramus, NJ | $75,601 |
Explore Video Producers Benefits and Perks Beyond Salary
In addition to their pay, Video Producers receive a range of benefits and rewards. According to data from Salary.com, the total compensation for a video producer includes benefits such as Social Security and 401(k)/403(b) plans.
- Social Security
- 401K/403B plans
- Disability insurance
- Healthcare
- Pension plan
- Time Off (PTO)
Video Producer Job Description: Roles and Responsibilities
Video producers are responsible for helping create videos for businesses. Whether it’s for entertainment or informative purposes, video producers are the ones responsible for creating engaging, creative videos that’s tailored to their consumers’ wants and needs.
The job description for a video producer is as follows:
- Create scripts and topics for either films, videos, stage play, or radio production.
- Hand-pick the staff and crew.
- Work in close proximity with the rest of the production team to create a storyboard, or video’s overall flow.
- Approve the stage design and provide inputs on the lighting, sound, and the actor’s performance.
- Look over the overall post-production process and ensure that the final video content is the same as the pre-approved storyboard.
- Ensure that the project stays on schedule.
Video producers work in close proximities to cameramen and other production staff to ensure a smooth production process. They're also expected to have some basic acting skills to set an example to the actors on how to act for certain scenes.
When and How to Ask for a Raise as a Video Producer?
Usually, the job of a video producer requires you to have at least a bachelor’s degree in film, cinema studies, or in any related field. However, it’s still possible to be one without a degree, but it will take significantly longer for those without a degree.
However, you can still boost your credibility through upskilling and learning some valuable skills for a higher video producer salary. Here is a step-by-step guide to follow to ask for a raise as a video producer:
- Acquire the needed degree: Getting a bachelor’s degree in film, cinema studies, theater, can help video producers negotiate a better salary in the long run. The aforementioned degrees can also help give aspiring video producers the skills they need to further their careers as well.
- Boost your portfolio: Every video output that you make, even in low-scale projects, can help boost your portfolio and showcase your talent to future employers. Remember to keep everything you made in an online portfolio that you can easily show to your future employers.
- Ask for a formal meeting: For corporate video producers, we suggest setting a meeting with your managers and employers beforehand to set a more formal and serious tone for the conversation.
- Make a clear and confident presentation: Discuss what you bring to the company and make sure to highlight milestones you’ve achieved during your tenure with the company. Be clear about your intentions and maintain a positive mindset.
Why Does a Video Producer Make So Much?
The average video producer can receive a good baseline salary since they hold a pivotal role in the overall production process. Depending on the company, video producers can even work with high-end clients that can help their company garner the buzz that they need to succeed.
This means that being a video producer requires great interpersonal skills on top of stellar communication skills to boot. The U.S. BLS has outlined these specific skills that a video producer should ideally have:
- Communication skills
- Creativity
- Decision-making skills
- Leadership skills
However, Salary.com’s Real-Time Job Posting Salary Data Solution has also pointed out that video producers with certain skills can earn more money. Video producers with content development and broadcasting can earn 11.52% and 10.14% more, respectively.
Other high compensation skills include the following:
- Content development: +11.52%
- Broadcasting: +10.14%
- Advertising: +6.94%
- Adobe Creative Suite: +6.87%
- Video Production: +3.80%
- Audio Production: + 3.16%
The Future of Video Producers: Job Outlook and Career Trends
Based on reports from the U.S. Bureau of Labor Statistics (BLS), the job title outlook for video producers sees a positive uptrend of 8% for the years of 2023 to 2033. This is because more and more advertising agencies need video producers to make their advertisements and their reels, which will help them with their growth.
