What are the responsibilities and job description for the Digital Marketing Manager position at 401GO?
Role: Digital Marketing Manager
We’re seeking a Digital Marketer who will own full-funnel digital acquisition and lifecycle marketing across search, paid social, and email. You’ll plan, build, and optimize campaigns that generate qualified pipeline for Sales, while partnering with Product Marketing and our creative team to launch high-performing assets.
What You’ll Be Doing
Location: United States
Why 401GO?
At 401GO, we’re not just changing retirement—we’re reinventing it. As a fast-growing fintech start-up, we’ve built the world’s most advanced, fully automated retirement platform to help hard-working Americans take control of their future. Here, innovation moves fast, ideas matter, and your work makes a real impact. You’ll enjoy a collaborative and supportive environment where great people do their best work together, backed by competitive compensation, excellent benefits, and plenty of opportunities for professional growth. If you’re ready to challenge the status quo and be part of something big, 401GO is the place to grow your career.
What We Offer
We are proud to be an Equal Opportunity Employer. We support a working environment that provides qualified employees and applicants with equal employment opportunity on a non-discriminatory basis without regard to race, color, creed, age, religion, gender (including pregnancy, gender identification and/or gender nonconformity) sexual orientation, marital status, national origin, ancestry, ethnicity, genetic information, physical or mental disability, citizenship, past, current or prospective service in the uniformed services or any other basis prohibited by federal, state, or local law.
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We’re seeking a Digital Marketer who will own full-funnel digital acquisition and lifecycle marketing across search, paid social, and email. You’ll plan, build, and optimize campaigns that generate qualified pipeline for Sales, while partnering with Product Marketing and our creative team to launch high-performing assets.
What You’ll Be Doing
- Build and optimize multi-channel campaigns (Google Ads, LinkedIn, Meta) with clear CPL, CAC, and pipeline goals.
- Launch segmented lifecycle programs (nurtures, re-engagement, onboarding), including testing frameworks and deliverability best practices.
- Develop high-converting landing pages and creative briefs; run A/B tests across offers, messaging, and UX.
- Manage email marketing including customer segmentation, analytics, and reporting while maintaining a good email sender score.
- Implement rigorous analytics (UTMs, attribution, GA4 dashboards) and present insights with recommended next steps.
- Utilize HubSpot as the central source of truth for analytics and reporting
- Partner closely with Sales to improve lead quality, handoff, and funnel efficiency.
- 5 years of experience in B2B digital marketing, performance marketing, or demand generation.
- Experience with Google Ads, LinkedIn Campaign Manager, and Meta Ads.
- Extensive, hands-on use of GA4 within a HubSpot ecosystem,
- Solid understanding of HubSpot: attribution, object properties, tracking, and reporting
- Strong A/B testing, experimentation, and statistical reasoning skills.
- Experience working cross-functionally with Sales and Product
- Clear, concise communicator with strong brief-writing and reporting skills.
- Strong ownership mindset with a habit of measuring impact against revenue and pipeline goals.
- Bonus: Background in fintech, SaaS, or financial services; SEO/CRO experience; programming knowledge
Location: United States
Why 401GO?
At 401GO, we’re not just changing retirement—we’re reinventing it. As a fast-growing fintech start-up, we’ve built the world’s most advanced, fully automated retirement platform to help hard-working Americans take control of their future. Here, innovation moves fast, ideas matter, and your work makes a real impact. You’ll enjoy a collaborative and supportive environment where great people do their best work together, backed by competitive compensation, excellent benefits, and plenty of opportunities for professional growth. If you’re ready to challenge the status quo and be part of something big, 401GO is the place to grow your career.
What We Offer
- A standout 401(k) plan (naturally!).
- Generous stock options—share in our growth and success.
- Flexible work environment—choose where you’re most productive.
- Excellent benefits, including medical, dental, and vision.
- Flexible hours—because great work doesn’t always happen 9–5.
- Plenty of PTO—we value work-life balance.
- A fully stocked kitchen when you’re in the office.
We are proud to be an Equal Opportunity Employer. We support a working environment that provides qualified employees and applicants with equal employment opportunity on a non-discriminatory basis without regard to race, color, creed, age, religion, gender (including pregnancy, gender identification and/or gender nonconformity) sexual orientation, marital status, national origin, ancestry, ethnicity, genetic information, physical or mental disability, citizenship, past, current or prospective service in the uniformed services or any other basis prohibited by federal, state, or local law.
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