What are the responsibilities and job description for the Marketing Channel Manager - HCM position at 401GO?
Role: Marketing Channel Manager - Human Capital Management
We’re seeking an HCM Marketing Channel Manager who will lead strategy, content, and co-marketing programs for our HCM and payroll partners. This role bridges Marketing and Sales to improve partner engagement, grow sourced revenue, and amplify our integration value.
What You’ll Be Doing
Location: United States
Why 401GO?
At 401GO, we’re not just changing retirement—we’re reinventing it. As a fast-growing fintech start-up, we’ve built the world’s most advanced, fully automated retirement platform to help hard-working Americans take control of their future. Here, innovation moves fast, ideas matter, and your work makes a real impact. You’ll enjoy a collaborative and supportive environment where great people do their best work together, backed by competitive compensation, excellent benefits, and plenty of opportunities for professional growth. If you’re ready to challenge the status quo and be part of something big, 401GO is the place to grow your career.
What We Offer
We are proud to be an Equal Opportunity Employer. We support a working environment that provides qualified employees and applicants with equal employment opportunity on a non-discriminatory basis without regard to race, color, creed, age, religion, gender (including pregnancy, gender identification and/or gender nonconformity) sexual orientation, marital status, national origin, ancestry, ethnicity, genetic information, physical or mental disability, citizenship, past, current or prospective service in the uniformed services or any other basis prohibited by federal, state, or local law.
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We’re seeking an HCM Marketing Channel Manager who will lead strategy, content, and co-marketing programs for our HCM and payroll partners. This role bridges Marketing and Sales to improve partner engagement, grow sourced revenue, and amplify our integration value.
What You’ll Be Doing
- Own HCM channel messaging, GTM strategy, and partner segmentation.
- Build partner enablement (launch kits, integration one-pagers, sales scripts, co-branded collateral).
- Develop co-marketing programs (webinars, email plays, events, partner campaigns).
- Collaborate with Sales, Product, and Partner Management on integration narratives and adoption.
- Monitor and report on partner-sourced and influenced revenue, and campaign performance.
- Ensure asset compliance with brand and regulatory guidelines.
- 5 years in partner/channel or B2B marketing with direct experience in the HCM, payroll, or HRIS space.
- Understanding of HCM buyer needs, HR tech ecosystems, and integration-led value props.
- Proven ability to create sales-oriented content and partner programs.
- Experience working cross-functionally with Sales, Product, Compliance, and RevOps.
- Strong communication, prioritization, and project management skills.
- Data-driven and comfortable reporting on pipeline, performance, and partner KPIs.
- Bonus: Experience in fintech or SaaS and with payroll integrations
Location: United States
Why 401GO?
At 401GO, we’re not just changing retirement—we’re reinventing it. As a fast-growing fintech start-up, we’ve built the world’s most advanced, fully automated retirement platform to help hard-working Americans take control of their future. Here, innovation moves fast, ideas matter, and your work makes a real impact. You’ll enjoy a collaborative and supportive environment where great people do their best work together, backed by competitive compensation, excellent benefits, and plenty of opportunities for professional growth. If you’re ready to challenge the status quo and be part of something big, 401GO is the place to grow your career.
What We Offer
- A standout 401(k) plan (naturally!).
- Generous stock options—share in our growth and success.
- Flexible work environment—choose where you’re most productive.
- Excellent benefits, including medical, dental, and vision.
- Flexible hours—because great work doesn’t always happen 9–5.
- Plenty of PTO—we value work-life balance.
- A fully stocked kitchen when you’re in the office.
We are proud to be an Equal Opportunity Employer. We support a working environment that provides qualified employees and applicants with equal employment opportunity on a non-discriminatory basis without regard to race, color, creed, age, religion, gender (including pregnancy, gender identification and/or gender nonconformity) sexual orientation, marital status, national origin, ancestry, ethnicity, genetic information, physical or mental disability, citizenship, past, current or prospective service in the uniformed services or any other basis prohibited by federal, state, or local law.
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