VP, Marketing Analytics

Work Locations: With the exception of some select roles that have in-office requirements, A E Networks operates on a flexible model that allows for remote, hybrid or full time in office work (in certain locales). Office locations include New York City, Los Angeles, Chicago, and Stamford, CT. Our list of eligible states in which employees may work remotely includes: California, Connecticut, Florida, Georgia, Illinois, Indiana, Maryland, Massachusetts, Michigan, Minnesota, Nevada, New Hampshire, New Jersey, New York, North Carolina, Oregon, South Carolina, South Dakota, Texas, West Virginia, Wisconsin, and Wyoming. Division Story Do numbers tell you stories? Can you relay complex information in bite-sized nuggets to non-researchers? Do you enjoy influencing business decisions by providing fact-based recommendations infused with intuition? Our Research and Insights Team is comprised of wizards who practice the craft of “art and science.” We spend much of our time looking back at performance — and even more time looking forward making actionable recommendations for growing our business. We specialize in content, audience and revenue insights across all platforms. Come check out our pioneering work in predictive modeling, performance marketing and algorithms. Pocket protectors not required. Job Description THE ROLE: Vice President, Marketing Analytics In this pivotal role, you will harness the power of data-driven insights to shape and execute high-impact marketing strategies, drive unparalleled audience engagement, and maximize our revenue potential. You will be responsible for leading a team of two while developing innovative approaches to measurement across the dynamic streaming landscape. You will be in tight coordination with marketing leadership and providing your thoughts and insights on all major strategic decisions. You will confer with research peers to provide your POV on shared business challenges, industry developments and new analytical approaches. MORE ABOUT WHAT YOU’LL DO: Establish key strategic performance indicators (KPIs) and dashboards, meticulously tracking the performance of marketing initiatives and viewing behaviors, and sharing strategic findings with the research and marketing leadership teams Build and manage tools that provide guidance to consumer marketing teams on how to allocate paid/owned/earned media to reach viewership goals Execute custom research and analytics studies that provide insights into how viewers are navigating content choice across AVOD/SVOD/FAST/Linear viewing options Develop new methodologies that help marketing teams acquire new users and build loyalty Partner with the Data Engineering teams to automate rote processes and build self-service analytical tools Maintain a strategic view on industry dynamics, evaluating new research solutions and changes in competitive behaviors that can create new opportunities for A E Cultivate top-tier marketing analysts molding them into strategic thinkers capable of delivering game-changing insights YOUR STORY: [ BEHAVIORS] (what you need to have) Master communicator who can effortlessly describe complex research solutions in layman’s terms Strong interpersonal skills with demonstrated ability to communicate and collaborate effectively with diverse stakeholders Needed experience: BA or BS (4-year degree) in Marketing, Communications, Business, Economics 8-12 years in Media Research/Analytics Linear viewing measurement with data sources such as Nielsen or Comscore Expertise in digital measurement platforms such as Adobe or Google Analytics including both implementation and reporting Hands-on ability with data processing and visualization tools such as Tableau or DOMO Able to supervise the construction and deployment of predictive models Team leader Lead group discussions and presentations to senior leaders Preferred experience: Media agency experience Strong interest in AI Compensation Annual Pay Range: $192,925 - $249,537 Annual Incentive Target: 25.00% The annual/hourly pay range displayed serves as a good faith estimate of the minimum and maximum base pay range for this role. Compensation for the role will be based on a number of different factors such as a candidate’s qualifications, skills, competencies, location, and experience. A E offers a competitive total compensation package, which includes healthcare coverage, 401k matching, and a range of other benefits. Learn more at aenetworks.com/careers. A E Networks proudly provides equal employment opportunity for all employees and job applicants, and makes employment decisions consistent with this principle. The company’s employment actions and decisions – including recruitment, hiring, training, promotion, demotion, compensation, transfer, layoff, and termination – are made without regard to an employee’s race, color, religion, creed, age, national origin, ancestry, sex (which includes pregnancy, childbirth, breastfeeding, and related medical conditions), gender, sexual orientation, gender identity, gender expression, marital status, alienage or citizenship status, physical and/or mental disability, medical condition, family and medical leave status, genetic information, military or veteran status, or any other characteristic protected by applicable law. A E Television Networks is a joint venture of the Hearts Corporation and The Walt Disney Company. We are proud to be an Affirmative Action/Equal Opportunity Employer/Disabled/Veterans. A E Networks® is a collection of culture brands that includes A&E®, The HISTORY® Channel, Lifetime®, LMN®, FYI®, VICE TV and BIOGRAPHY®. We are in seven out of 10 American homes and have a cumulative reach of 342 million people worldwide. We also have 500 million digital users across our sites and streaming apps, which include A&E Crime Central, HISTORY Vault and Lifetime Movie Club. We are in the story business, and just as the industry and art form have evolved, so have we. Since our founding in 1983 with just two cable channels, we have grown into a multiplatform, multimedia, multigenre content creator. To learn more, please visit us at aenetworks.com. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. EEO Law and Supplemental Information If you are an individual with a disability and would like to request a reasonable accommodation as part of the employment selection process, please contact careers@aenetworks.com For additional information and review please contact careers@aenetworks.com

Salary : $80