Assistant Brand Manager

PURPOSE AND SCOPE

About Adventure Ready Brands: We exist to inspire outdoor adventure and our Brands are at the center of everything we do. Our brand portfolio is full of leading brands in their respective categories (e.g. Adventure Medical Kits, Ben’s, Natrapel, Afterbite, LuminAID, Counter Assault, S.O.L., etc.). Founded in 1975 in the White Mountains of New Hampshire, we have a strong track record of delivering products that delight our consumers and help them enjoy the outdoors.

About the Assistant Brand Manager role: The Brand Management organization is a dynamic team that leads the development and growth of our Brands. The ABM will be a key partner to the Brand Leaders and have ample opportunity to grow and develop skills while touching all aspects of the business; from business planning to product development (all the way from ideation to the execution of commercial product launches).

ABMs at Adventure Ready Brands have responsibility for specific projects and activities in support of ARB’s Brands. An ABM must be a strong leader of projects and develop the skills to lead cross functional teams and coordinate execution across a range of internal and external stakeholders.

Who are we looking for? Team members who are excited to grow and develop their experience and skill set while taking our Brands to the next level! If you have a passion for development, learning and building a marketing career then let’s talk!

ESSENTIAL JOB FUNCTIONS

• Develop products and bring them to market with executional excellence in support of strategic business plans to deliver against annual brand targets.
• Learn systems and operate with strong attention to detail to ensure ARBs products are delivered to our customers with flawless execution (e.g. set up new items)
• Understand the competitive landscape and make recommendations for how to win in the market via product, price, promotion, and distribution.
• Use market data and consumer insight to understand new opportunities for the brand and/or product development.
• Opportunity to lead the execution of disruptive creative campaigns, brand content, and brand promotions to be executed across traditional, digital, social and in-store.
• Provide support for Brand Leaders in the development and maintenance of product assortment including product specifications and system management.
• Manage artwork timelines and process across multiple projects to ensure best-in-class packaging and claims.
• Support Brand Leaders with Operations and Quality Control Department issues and activities.
• Review and update catalogs, price lists, and master sheet with great attention to detail.
• Assist in product sell-in for customers, including development of mockups and samples.
• Assist Brand Leader in assuring web site content is up to date and with messaging that is consistent with the product and brand guidelines.
• Flows with agility to other work priorities with a business owner mindset.
• Works interdepartmentally with Quality Control and Quality Assurance to ensure compliance within the cGMP system for brand and marketing projects, changes, and requests.

• Bachelor's Degree and interest in building a marketing career
• Self-driven, results-oriented with a sense of urgency and a passion to win
• Positive, can-do attitude
• Proficiency in MS Office (PowerPoint/Word/Excel)
• Strong analytical capability and critical thinking skills
• Excellent communication and problem-solving skills
• Comfortable with presentations and general communication to senior management
• Team player able to effectively interact and work with various functional departments
• Flexibility and ability to adapt to change and operate effectively in ambiguous situations
• Comfortable with multi-tasking in a fast-paced environment and able to prioritize daily demands to meet tight deadlines
• History of exceeding expectations
• Detail oriented