What are the responsibilities and job description for the Partnerships Coordinator position at Alta Media Partners?
Who We Are
Alta Media Partners is a digital performance marketing agency focused on helping direct to consumer brands realize the power of affiliate marketing as an incremental growth accelerator. With decades of experience managing affiliate strategy for DTC brands, our unique combination of experience, relationships and strategy makes us the ideal growth partner for brands looking to level up their affiliate partnership strategy.
Location
Our office is headquartered in Newport Beach, CA. This is a hybrid role, with 3 in office work days (Tues - Thurs) and 2 remote work days (M, F).
Job Description
We're looking for an Affiliate Partnerships Coordinator to join our growing digital performance marketing agency and support / grow a portfolio of direct-to-consumer e-commerce brands. In this role, you will work closely with media partners, clients and management to ensure that client objectives are exceeded. The ideal candidate is self-motivated, has a bias toward action, with great interpersonal and relationship building skills.
Duties and Responsibilities
- Research, recruit and onboard new affiliate partners including social media influencers, bloggers, Tier I media outlets and e-commerce companies
- Build and grow relationships with writers and editors from well-known, authoritative media outlets
- Coordinate product sampling and maintain regular follow-ups with writers and creators to ensure feedback is provided for inclusion in articles, reviews and product round-ups
- Spearhead outreach for influencer / creator campaigns as needed
- Communicate effectively with clients and media partners using email, phone and video conferencing
- Conduct keyword research and leverage agency tools and automation platforms to identify prospective publisher partners for portfolio of clients
- Manage and analyze client performance reports and work with teams to optimize affiliate program growth
- Work with client marketing teams to coordinate new promotions and product launches with media partners, updating text links and sending newsletters as needed
- Follow up with affiliate partners regularly to ensure needs are being met and identify growth opportunities
- Execute daily compliance checks for portfolio of clients and communicate with partners as needed
Skills and Qualifications
What We Offer
The duties and responsibilities described herein are not a comprehensive list and that additional tasks may be assigned to the employee from time to time; or the scope of the job may change as necessitated by business demands.