What are the responsibilities and job description for the Paid Search Analyst position at Apex Service Partners?
Overview
About Apex Service Partners:
Apex Service Partners is a people-focused HVAC, plumbing and electrical services group whose goal is to partner with and build leading local brands around the country. We are seeking a Paid Search Analyst with comprehensive expertise in Paid Campaign Management to enhance our brand presence and drive business growth.
Key Responsibilities:
- Paid Campaign Management - Plan, execute, and optimize paid advertising campaigns across various digital platforms to meet defined performance metrics including Google Ads, Bing Ads, and Display.
- Manage ad placements, bid strategies, and budget allocation to ensure maximum ROI on ad spend
- Monitor, analyze, and report on campaign performance metrics, providing actionable insights for continuous improvement and alignment with business objectives.
- Foster a collaborative environment that encourages knowledge sharing and the professional growth of team members
- Cross-Functional Collaboration - Work closely with SEO, creative and technical teams to ensure the successful execution of campaign strategies
- Industry Knowledge - Stay updated on the latest industry trends, tools, and best practices in digital advertising to continually enhance campaign performance
- Participate in professional development opportunities to further enhance skills and contribute to the team’s knowledge base
Qualifications:
- Minimum of 3 years of experience in digital marketing with a focus on paid advertising
- Proven expertise in managing paid campaigns on various digital advertising platforms
- Strong analytical and spreadsheet skills and a data-driven mindset
- Google Ads Certified (current)
- Experience with Google Analytics and Google Tag Manager
- Experience with PPC tools such as SEMRush or Ahrefs
- Understanding of important landing page elements and construction with proven track record of A/B testing and experiments
- Knowledge of Google Local Services Ads a plus
- Knowledge of AI to build/manage campaigns a plus