What are the responsibilities and job description for the Director of Digital Marketing & Media Relations position at Appalachian Mountain Cl?
Location: AMC Headquarters, Boston, MA
Reports to: Chief Communications & Marketing Officer
Summary Description:
The Appalachian Mountain Club (AMC) seeks a Director of Digital Marketing & Media Relations (DDMMR) to oversee AMC’s digital marketing channels and media relations activities – defining new integrated strategies for AMC’s paid and earned, outward facing digital brand and messaging. The DDMR will manage a team responsible for SEO/SEM, closed loop reporting to improve ROI, as well as national media outreach for increased awareness of the work and activities of AMC. Under the direction of AMC’s Chief of Communications & Marketing (CCMO), the DDMMR will be instrumental in growing AMC membership, driving conservation efforts online and building awareness of lodging and outdoor programming. This is a full time, exempt position is located in AMC’s headquarters in Boston, MA, and offers a competitive salary and excellent benefits.
This role is ideal for someone with a love of the outdoors and 8 years of professional digital marketing and media experience, including marketing automation, campaign performance analysis, and Google Analytics.
Primary Responsibilities:
- Direct management of digital marketing & media relations group staff and oversight of projects.
- Develop a measuring system for determining the success of each digital marketing program.
- Develop a measuring system for determining the success of media relations strategies.
- Report M&MR success, challenges and strategy ideas monthly to CCMO.
- Closely monitor current events and relevant publications to identify media opportunities for the AMC’s Chief Executive Officer and Leadership Team.
- Effectively address emerging organizational issues; and help manage overall reputation, brand and voice of AMC.
- Work closely with all Communications Team groups (marketing, content, creative, editorial) to identify and develop opportunities for integrating AMC content into collaborative digital marketing and/or media campaigns.
- Perform all other duties within the AMC as assigned.
Qualifications and Experience:
- Bachelor’s degree in business, marketing, media relations and 8 years successful digital marketing and media relations experience in a fast paced, data driven, production environment.
- Exceptional communication, management and collaboration skills.
- Proven experience managing email marketing, marketing automation, and closed loop reporting.
- Demonstrated experience in crafting and executing successful marketing and public relations campaigns.
- Ability to initiate, monitor and complete simultaneous projects under deadline.
- Strong understanding of digital marketing trends, current web standards and technologies.
- Organized and detail oriented with strong commitment to quality and consistency.
- Passion for the outdoor recreation, conservation, and education mission of the AMC.
To Apply:
The Appalachian Mountain Club has zero tolerance for child abuse or placing children in danger. The AMC requires all employees who work in a program or facility which serves children, disabled persons, or the elderly to have a criminal background record check performed on their name annually with employment contingent upon satisfactory results.
Please include your resume, a cover letter and your salary requirements when applying. No phone calls, and direct candidates only, please.
The AMC is an Equal Opportunity Employer and values diversity in the workplace. The AMC encourages the involvement of all people in its mission and activities, through its membership, programs, policies, and procedures. Our goal is to be a community that is comfortable, inviting, and accessible for people of any age, gender, race, religion, ethnicity, ability, sexual orientation, or socioeconomic status. Join us!
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