Marketing Specialist

Calling all Marketing Specialists in the New Haven, CT area who are looking for an exciting new role, working for a best-in-class organization!  Do you have four years of experience developing 360 marketing plans to launch new products in the commercial B2B arena? Is attending trade shows, leading generation campaigns, and working with with cross-functional teams to showcase industry-leading brands in your DNA? Do you want to work for a Company that has "Evolution Through People" as a pillar within their Strategic Plan, offering great benefits, a terrific culture, and unlimited possibilities?  

If so, what are you waiting for? Continue reading below and apply today!

The ASSA ABLOY Accessories Group is currently seeking a Marketing Specialist to join our growing team. The Accessories Group includes ASSA ABLOY branded accessories including the McKinney, Pemko, and Rockwood product lines, as well as the Glass Solutions Program. This position will be focused on driving demand generation and sales enablement specific to the Lorient, McKinney, and Pemko brands. As a Marketing Specialist, you will be a key player in our team's success, responsible for launching innovative products to the market and keeping key stakeholders well-informed.

We are seeking an energetic, highly organized individual who can collaborate with cross-functional teams to introduce new products, manage diverse sources of information, and effectively promote our market-leading innovations to key audiences in commercial B-to-B markets.

This role will collaborate with our team and colleagues 5 days/week onsite in our New Haven, CT, offices with occasional visits to the Berlin, CT office.

Duties and Responsibilities:

• Take responsibility for various tasks in the product launch process, including collateral development and communication with sales teams and customers. Develop and implement a comprehensive 360 marketing plan to ensure a strategic and cohesive approach throughout the launch process.

• Work closely with the Marketing Director to maintain brand message across digital channels, including the website, digital advertising, social media, and product documentation as well as manage external agencies in the production and distribution of content and advertising creative.

• Contribute to the planning and execution of crucial demand generation activities, including lead generation campaigns, trade shows, events, and showrooms.

• Provide support for the creation and distribution of various content forms, including videos, brochures, presentations, and blogs, essential for SEO, lead generation campaigns, and sales enablement tools.

• Coordinate the photography and production of photorealistic renderings for new product launches, campaigns, websites, and eCommerce shops.

• Update and manage files within the digital asset management system, encompassing brochures, catalogs, and images.

• Improve and refine processes for creating marketing collateral by identifying and addressing gaps to ensure a consistent level of sophistication.

• Effectively manage relationships with various vendors as required, including graphic designers, photographers, videographers, freelance writers, and creative agencies.

• Perform additional duties as assigned, contributing to the overall success of the marketing initiatives.

Educational Requirements, Skills, and Abilities:

• A bachelor’s degree in marketing or a related field is highly preferred.

• Minimum 4 years of product marketing experience, preferably in B-to-B.

• Must have excellent written, verbal, and analytical skills.

• Strong interpersonal skills for effective collaboration with cross-functional teams.

• Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook) is a must.

• Familiarity with Google Analytics, SEO/SEM, social media platforms, and Adobe Suite is a plus.

• Knowledge of CMS platforms is a plus.

• Possibility of occasional travel, up to 10%.

We are the ASSA ABLOY Group
Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 61,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access.

As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.

As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.