Strategist, Non-Personal Promotion, Veozah

Do you want to be part of an inclusive team that works to develop innovative therapies for patients? Every day, we are driven to develop and deliver innovative and effective new medicines to patients and physicians. If you want to be part of this exciting work, you belong at Astellas!

Astellas Pharma Inc. is a pharmaceutical company conducting business in more than 70 countries around the world. We are committed to turning innovative science into medical solutions that bring value and hope to patients and their families. Keeping our focus on addressing unmet medical needs and conducting our business with ethics and integrity enables us to improve the health of people throughout the world. For more information on Astellas, please visit our website at www.astellas.com .

This position is based in Northbrook, Illinois. Hybrid work from certain states may be permitted in accordance with Astellas’ Responsible Flexibility Guidelines. Candidates interested in hybrid work are encouraged to apply.

Purpose:

As the Veozah Non-personal Promotion Lead, this role will work closely with the VEOZAH Marketing, Medical, and Integrated Brand Team and be responsible for crafting and executing the strategy for non-personal HCP promotion on VEOZAH and VMS for PCP, OBG and mid-level providers. This colleague is responsible for ensuring and modelling strong cross-functional alignment in the Brands@Center Operating Model and ensuring execution with key partners, especially other members of the brand team, Market Access, CI, Sales, CL&D, Regulatory, Legal, Medical Affairs, and agencies. They will also provide strategic input on key brand building.

Specific responsibilities will evolve based on the lifecycle of the brand and competencies required on specific projects.

Essential Job Responsibilities:

Drive the strategic development of non-personal campaigns/programs to overcome business obstacles, drive market share, and achieve sales targets. Continually seek opportunities to innovate and bring ideas to realization. Measure effectiveness on an ongoing basis and recommend & implement changes accordingly.

Serves as the primary marketer responsible for driving our strategic approach to Next Best Engagement (NBE). Works closely with the Omni-channel team, sales operations, and insights/analytics to develop the roadmap for integrating and executing on the NBE vision.

Leads the strategic development and execution of content specifically created to driven engagement in non-personal channels (i.e. email copy, banners, professional social media posts, etc.).

Contributes to the development and execution of Unbranded initiatives/campaigns that can be utilized in various non-personal marketing channels.

Responsible for the overall media budget and strategic execution of the media plan.

Contributes to the development of market research stimuli and execution of future messaging and data rollout strategy.

Identifies and evaluates new and innovative approaches/technologies to address the needs of an evolving market

Contributes to the development of competitive readiness plans to address current and future competitors in the VMS marketplace.

Regularly evaluates all analytics and KPIs to determine the overall health of the brand and associated tactics.

Ensure that materials and programs are highly effective and compliant by owning projects and gaining approval through the Medical, Legal and Regulatory review process.

Manage outside agencies in HCP tactical planning, project estimate development, time management, budgeting, and execution of projects.

Will be assigned projects to support the brand that may not fall directly within these responsibilities at times. This will be evaluated on a needs basis as well as for development.

Complete work in an ethical and compliant manner.

Qualifications Required:

BS/BA degree

8 years of U.S. biotech, pharma, or health care experience

3 years of pharma/agency marketing experience

Strong understanding of US market dynamics, regulatory influences, compliance constraints, and market access

Strong project management skills with the ability to proactively manage competing priorities

Strong written communication, interpersonal skills, and ability to influence without direct authority

Ability to present and discuss complex issues to higher level management

Ability to create, implement and iterate impactful action plans

Experience owning projects through the Medical, Legal and Regulatory review process, preferably for a partnered product

Ability to travel up to 20%

Preferred:

Experience in developing and executing strategic business plans

Expertise in in the Women’s Health/VMS market

Advanced degree (i.e. MBA)

Working Environment:

This “hybrid” role can be based at any US Astellas site with the ability to travel periodically within the U.S.

At Astellas we recognize the importance of work/life balance, and we are proud to offer a hybrid working solution allowing time to connect with colleagues at the office with the flexibility to also work from home. We believe this will optimize the most productive work environment for all employees to succeed and deliver. Hybrid work from certain locations may be permitted in accordance with Astellas’ Responsible Flexibility Guidelines.

Salary Range: $134,300 -$200,000 (NOTE: Final salary could be more or less, based on experience)

Benefits:

Medical, Dental and Vision Insurance

Generous Paid Time Off options, including Vacation and Sick time, plus national holidays including year-end shut down

401(k) match and annual company contribution

Company paid life insurance

Annual Corporate Bonus and Quarterly Sales Incentive for eligible positions

Long Term Incentive Plan for eligible positions

Referral bonus program

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Category VEOZAH Brand

Astellas is committed to equality of opportunity in all aspects of employment.

EOE including Disability/Protected Veterans