Hospice Marketing and Business Development Liaison

Hospice Marketing & Business Development Liaison
Excellent Benefit package, no holiday's, nights, or weekends!!!
Athena Health Care Systems, based in Connecticut, has been a leader in providing quality health care services since 1984. With homes throughout Connecticut, Massachusetts and Rhode Island, Athena has been recognized as one of the largest managers of skilled nursing facilities. By enhancing the quality of life and quality of our environments, we have made our managed facilities a better place for our residents to live and a better place for employees to work.
At Hospice Services of Massachusetts, we deliver the personal care and quality service desired and deserved by every patient. What sets us apart from the other agencies is our commitment to perfection; our clinician's focus on the quality of the time and treatment spent with patients rather than the numbers of visits per day. We do not follow in the footsteps of other agencies, instead we choose to lead by understanding what is truly required for each patient's condition and set trends for the future.
PURPOSE OF POSITION:
Responsible to coordinate and implement marketing objectives in accordance with directives from Board of Directors to increase census growth while maintaining high quality patient care for Hospice Services of Massachusetts. To establish and grow referral relationships with physicians, referral sources, the community, payers, and other providers through effective marketing skills. To ensure maximum market penetration and improve profitability.
ESSENTIAL FUNCTIONS:
Act as a liaison between the referral accounts/the community and the Hospice and identify and develop new potential referral sources.
Develop and maintain a monthly and daily marketing plan based on Hospice needs. Service accounts in accordance with the marketing plan and as needed. Responsible for timely and accurate completion of monthly and daily marketing/business development action plans.
Maximizes census through effective marketing, sales calls, and public relations in accordance with Hospice goals.
Effectively develop and implement monthly marketing plans that are organized and strategic through geographic planning, completion of daily marketing/admission action plans, targeting account assignments, adherence to account assignments, sales call frequency, strategy for account development, and vertical account development.
Ability to demonstrate technical skills which support/enhance sales skills and results through: sales delivery, collateral use, product knowledge, knowledge of competitors, identifying challenges and creating/initiating solutions in a positive and effective way.
Responsible for external sales calls/contact with assigned referral accounts based on account priority listing.
Sales and marketing activities with minimum requirements set annually based on the strategy developed and individual marketing plans.
Presentations per month to a group of healthcare professionals.
Sales calls (scheduled or cold calls) to qualified referral sources.
Community & Professional Events/Programs
Responsible to ensure external sales calls effectively and successfully demonstrate preparation, discovery, presentation of features/benefits, handling of objections, and closing skills.
Create and distribute collateral materials (brochures, flyers, newsletters, etc.), promotional materials, as well as devising mailing campaigns.
Manage marketing/sales budget for the Hospice.
Schedule and conduct meetings for prospective families and applicants. Share pertinent information regarding Hospice Services of Massachusetts as appropriate. Obtain any additional information needed from the family to complete an application/screen.
Track and evaluate referrals on a daily and monthly basis.
Participate in orientation and in-service training programs for professional staff.
Demonstrate familiarity with policies of the agency and rules and regulations of State and Federal bodies which assist in determining policies.
Accept other assignments as appropriate.
EXPERIENCE AND QUALIFICATIONS: Experience in sales and marketing preferred; experience in hospice, long term care or acute care required. Bachelor’s degree preferred. Significant experience in sales and marketing may be substituted in lieu of a Bachelor’s degree.
We offer a competitive salary, a comprehensive and generous benefits package, which includes paid time off, health, dental, and 401K. Choice of health insurance plans - low cost Medical with employee contributions starting at $12 per week!

We are an equal opportunity employer that values diversity at all levels. All individuals, regardless of personal characteristics, are encouraged to apply.
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We are an equal opportunity employer that values diversity at all levels. All individuals, regardless of personal characteristics, are encouraged to apply.

Athena Health Care Systems and its managed centers follow federal and state mandatory guidelines regarding staff vaccinations; our vaccination policy requires all newly hired staff, regardless of position or work location, to be fully vaccinated against COVID-19 unless they receive an approved exemption from Athena, except where prohibited by state law.

Location: Warwick, Rhode Island

Job Type: Full-time

Work Location: In person