What are the responsibilities and job description for the Senior Product Manager, HCP Marketing, Sleep position at Axsome Therapeutics?
Axsome Therapeutics, Inc. is a biopharmaceutical company developing and delivering novel therapies for the management of central nervous system (CNS) disorders. The Axsome team is a lean, dynamic group of individuals committed to addressing unmet needs for patients with CNS disorders. Axsome is based in New York City.
About This Role
Axsome Therapeutics is seeking a Senior Product Manager, HCP Marketing, Sleep to lead the planning and tactical execution for AXS-12. This role will collaborate cross functionally with Sales, Regional Marketing, Patient Marketing, Patient Support Services, Market Access, Data & Market Analytics, as well as other internal and external partners. This individual reports to the Director of Sleep Marketing.
This role is based at Axsome’s HQ in New York City with an on-site requirement of at least three days per week. We are unable to consider candidates who are looking for fully remote roles.
Job Responsibilities and Duties include, but are not limited to, the following:
Lead the execution for a new product launch
Lead the development and facilitation of key initiatives aligned with overall brand and omni-channel strategies
Develop key tactics to support HCP media efforts
Collaborate with agency and cross-functional partners
Support brand initiatives including but not limited to: personal promotion, sales meeting planning and execution, peer to peer education, conference planning, brand planning, non-personal promotion, and consumer marketing
Identify appropriate measurements & ROI, and develop comprehensive reporting to evaluate marketing resource effectiveness
Lead reviews of promotional materials with Regulatory/Legal/Medical
Collaborate effectively with sales & marketing, market access, patient support, market research, medical affairs, commercial operations, data & analytics, finance, and other cross-functional partners
Identify strategic market opportunities and make recommendations to enhance brand penetration
Manage timelines and budgets in accordance with brand plan
Requirements / Qualifications
BA or BS; MBA or other advanced degree preferred
4-6 years of experience in the pharmaceutical industry including a minimum of 2 years in marketing
Demonstrated ability to manage budget and resources
Demonstrated ability to achieve results in a highly matrixed organization
Ability to achieve cross-functional project specific goals under tight timelines
Strong project and process management skills, including competency in agency management and budget management
Excellent verbal and written communication skills
Launch experience strongly preferred
Ability to work on-site Monday, Tuesday, and Thursday. We are unable to consider candidates who are looking for fully remote role
Ability to travel occasionally to support conventions and national meetings
Experience, Knowledge and Skills
Demonstrated proactive, creative and entrepreneurial approach
CNS disease experience
Comfortable with uncertainty and high expectations
Experience developing, implementing, and working on successful multichannel campaigns
Strong digital marketing aptitude
Strong interpersonal and presentation skills
Salary : $140,000 - $160,000