Senior Director, HCP & Patient Influencer Marketing

Our award-winning agency client is seeking a Senior Director to provide leadership and counsel to clients and agency partners related to HCP & Patient Influencer Marketing. This role requires someone that has deep Healthcare / HCP influencer and agency experience.

This is a full-time, hybrid position in Manhattan.

Responsibilities

Account Leadership/Client Management:

• Lead client communications and actively participate in client calls and meetings.
• Play a pivotal role in business pitches and client presentations.
• Develop relationships with HCP and Patient Influencers, creating and leading Advisory Boards, where applicable
• Manage HCP and patient influencer marketing campaigns across multiple accounts concurrently.
• Lead high-performing teams throughout the campaign lifecycle, ensuring client objectives are met.
• Collaborate seamlessly with cross-functional teams to foster a cooperative work environment.
• Educate clients and internal teams on the value of influencer marketing.
• Develop creative and compelling strategies, thinking beyond sponsored content.
• Oversee execution of campaigns, including identification, negotiation, legal approvals, and measurement.
• Maintain consistent knowledge of clients and industry trends, providing thought leadership.
  
  

Business Operations

• Demonstrate accountability for revenue forecasting and recognition.
• Generate and negotiate Scopes of Work, oversee Purchase Orders, and manage client budgets.
• Participate in client Quarterly Business Review meetings.
  
  

This Position Is a Perfect Fit For You If

• You are adaptable, resilient, and OK with adjusting your scope, responsibilities, and focus as they grow
• You are proactive, driven, and resourceful with strong prioritization skills and desire to dive into the data.
• You are highly organized self-starter, able to work independently and under tight deadlines.
  
  

Requirements

• Experience in Influencer marketing, with a focus/specialization in HCP and Patient Influencers
• Ability to educate and speak fluently to MLR teams including the development and presentation of a concept deck (both HCPs and patients)
• Proactive and hungry with a strategic mindset.
• Proven leadership experience with superior relationship-building skills.
• Ability to connect with clients and develop meaningful partnerships.
• Strong project management skills with attention to detail.
• Experience with paid social media in support of hcp and patient influencer campaigns.
• Passion for the health and wellness space.
  
  

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

Email Your Resume In Word To

Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:

danielle.aranya@jobalert.creativecircle.com

• Please do NOT change the email subject line in any way. You must keep the JobID: : DA12-1871601 -- in the email subject line for your application to be considered.***
  
  

Danielle Aranya - Lead Recruiter

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.

This job was first posted by Creative Circle on 07/23/2025 and applications will be accepted on an ongoing basis until the position is filled or closed.

Creative Circle is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.

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