What are the responsibilities and job description for the Associate Brand Manager position at B&G Foods North America?
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The Associate Brand Manager is responsible for supporting the Senior Brand Manager in day-to-day marketing and general management duties across a portfolio of food brands, including forecasting, sales analysis, and budget management. The Associate Brand Manager will also work with internal and external partners to execute tactics set forth by the Senior Brand Manager, including new product development, packaging changes, and consumer-focused marketing/advertising programs. In addition, the Associate Brand Manager will have some direct management responsibility for select brands within the portfolio.
Responsibilities:
Assist with business analytics, forecasting, and planning.
Coordinate cross-functional teams for various brand initiatives, including new product launches, packaging changes, and cost-saving initiatives.
Assist in leading consumer and shopper marketing programs.
Holistic ownership of select brands within the portfolio, including day-to-day responsibilities and the development and execution of long-term strategic plans.
Partner with consumer insights to analyze data to help shape innovation, core-business and promotional strategies.
Support in-market brand activations
Experience, Skills, Education:
Minimum of a Bachelor’s degree in Marketing/Business Administration.
A minimum of 2 years of marketing experience in consumer products, preferably in food.
Demonstrates strong business acumen and possesses basic industry knowledge.
Demonstrates the ability to handle multiple projects in a fast-paced environment.
Proficient using Microsoft Word, Excel, PowerPoint, Outlook, etc.
Possesses experience with analytical systems, such as Nielsen, IRI, etc.
Possess strong communication skills - both verbal and written
Must be detail oriented and organized.
Must be a creative thinker.
Must have an entrepreneurial spirit and a passion for making a difference
