What are the responsibilities and job description for the Digital Marketing Analytics Coordinator position at Baby Trend?
About Us:
Baby Trend is a leading manufacturer of innovative baby products, proudly headquartered in Fontana, California. Our products are sold nationwide through major retailers and specialty stores. With a commitment to convenience through innovation and thoughtful design, we continue to meet the evolving needs of modern families.
Position Overview:
We are seeking a results-driven Digital Marketing Analytics Coordinator to lead the strategy and execution of our retail media advertising efforts across key platforms such as Amazon, Walmart, and Target. This role will play a critical part in enhancing brand visibility, driving sales, and improving customer engagement through data-backed digital campaigns.
Key Responsibilities:
- Develop and implement retail media strategies aligned with business goals, including campaign planning, budget management, and performance tracking.
- Manage multi-platform campaigns from creation to execution, ensuring consistent brand messaging and measurable results.
- Analyze and report performance metrics (sales, ROI, engagement), leveraging insights to refine and optimize campaigns.
- Collaborate cross-functionally with internal sales, product, and creative teams to align promotional activities and messaging.
- Stay informed on platform updates and industry trends to identify new opportunities and maintain competitive edge.
- Oversee campaign budgets to ensure cost efficiency and achieve targeted returns on investment.
- Build and maintain strong relationships with retail media platform representatives to stay ahead of emerging tools and best practices.
Qualifications:
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Minimum 3 years of experience in digital marketing with a focus on eCommerce or retail media advertising.
- Proficient in platforms such as Amazon Ads, Walmart Connect, Target Roundel, and Google Ads.
- Strong understanding of digital sales funnels and the customer journey.
- Excellent communication, project management, and copywriting skills.
- Experience with retail media tools such as Teikametrics and Criteo is a strong plus.
Why Baby Trend?
Be part of a growing brand that values creativity, innovation, and strategic thinking. If you’re passionate about digital marketing and retail media, and want to make an impact in a fast-paced environment, we’d love to hear from you!
Job Type: Full-time
Pay: From $70,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Flexible schedule
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Retirement plan
- Vision insurance
Work Location: In person
Salary : $70,000
