What are the responsibilities and job description for the Copywriter position at Banana Republic?
About the Role
In this role, you will play a critical role in helping shape the Gap Inc. narrative internally and externally. In this role, you will contribute to the creation of storytelling and content for our internal and external Gap Inc. Communications channels. You can seamlessly pivot from strategic thinking, to copyediting, to creative management. You live and breathe editorial and content strategy, content creation, social media trends, and brand voice.
What You'll Do
- Use editorial judgement to support key business objectives with the right storytelling across all channels
- Own and oversee all copywriting and content creation in partnership with Communications and Creative counterparts for long form (internal and external blogs) and short form (social) channels
- Establish editorial processes to ensure channel collaborators’ content meets business objectives and campaign goals, follows appropriate editorial style guidelines, and feels on brand across channels
- Community manage Gap Inc social channels and monitor social activity
- Able to communicate difficult concepts in a simple manner
- Participate in projects and assignments of diverse scope
Who You Are
- Can effectively collaborate and build relationships with key business partners across multiple brands and functions
- Strong analytical skills and ability to draw insights from data
- Able to work well under tight deadlines and effectively manage high-pressure issues and crisis situations
- Experience in content development and writing
- Present problem analysis and recommended solutions in a creative and logical manner
