What are the responsibilities and job description for the Paid Media Manager position at Blue Interactive Agency?
About Blue Interactive Agency:
Blue Interactive Agency is an innovative, forward-thinking digital marketing agency empowering clients with comprehensive internet marketing solutions. Our team specializes in digital strategy, data analysis, search engine marketing, SEO, social media marketing, and creative design. We leverage cutting-edge AI technologies and analytics to deliver outstanding results and measurable growth for our clients.
Role Overview:
We're looking for an experienced Paid Media Manager to lead, execute, and optimize paid digital campaigns across platforms including Google Ads, Meta Ads, LinkedIn, and programmatic advertising. You will be responsible for driving performance-focused initiatives, managing client budgets, and delivering high ROI through strategic targeting, testing, and optimization.
Key Responsibilities:
- Strategically plan, execute, and manage paid search, social, display, and programmatic campaigns.
- Conduct detailed audience research and competitor analysis to develop comprehensive paid media strategies.
- Utilize analytics tools (Google Analytics, Google Ads, Meta Business Suite, etc.) for tracking, reporting, and campaign optimization.
- Create and manage campaign budgets, pacing, and adjustments to ensure maximum efficiency and client ROI.
- Collaborate with internal teams (SEO, Creative, Analytics) to align on campaign goals and messaging.
- Regularly present performance insights and optimization recommendations to internal stakeholders and clients.
- Stay current on trends, emerging technologies, and industry best practices in paid media advertising.
Qualifications:
- 3-5 years of hands-on experience managing paid media campaigns (Google Ads, Meta Ads, LinkedIn Ads).
- Strong proficiency with Google Analytics, Google Ads, Tag Manager, Meta Business Suite, and other key digital tools.
- Demonstrated experience in managing substantial monthly budgets with proven ROI.
- Excellent analytical skills with the ability to interpret data into actionable insights.
- Familiarity with Agile methodologies, and experience using Jira or similar project management tools.
- Highly organized with strong attention to detail, and exceptional communication skills.
- Ability to thrive in a fast-paced environment, balancing multiple clients and projects simultaneously.
Preferred Experience:
- Certification in Google Ads and Meta Ads
- Experience with AI-driven marketing tools and platforms
- Familiarity with programmatic platforms (DV360, The Trade Desk, etc.)
Why Join Blue Interactive Agency?
- Collaborative and innovative working environment
- Opportunities for continuous professional growth
- Competitive salary and comprehensive benefits package
- Work with cutting-edge marketing technologies and leading industry experts
Blue Interactive Agency is an equal-opportunity employer committed to fostering an inclusive environment for all team members.
