Search Engine Optimization Specialist

Company Overview: Blue Interactive Agency is an innovative digital marketing firm driven by creativity and powered by technology. We help our clients excel in today's evolving online marketplace by harnessing cutting-edge strategies and leveraging the latest advancements in SEO, GEO optimization, and AI-driven technologies. Our team thrives on collaboration, continuous learning, and delivering exceptional results.

Primary Services:

• Website Design
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Social Media Marketing
• Content Marketing

Role Overview: As our SEO Specialist with a focus on AI and GEO strategies, you'll lead our efforts in optimizing client visibility in traditional search engines and emerging AI platforms. Your expertise in Generative Engine Optimization (GEO), large language models (LLMs), and AI-driven SEO will ensure clients maintain competitive advantages and robust online presences. You'll closely collaborate with our VP of SEO, content teams, developers, and analytics specialists in a highly collaborative and innovative environment.

Key Responsibilities:

Technical & AI SEO:

• Conduct thorough technical audits, optimizing for traditional SEO, AI-indexed results, and voice search.
• Implement GEO and AEO (Answer Engine Optimization) best practices.
• Optimize site structures, URL architecture, schema markup, and internal linking tailored for AI indexing and retrieval.

AI & Keyword Research:

• Utilize advanced SEO tools (SEMRush, Ahrefs, BrightEdge, Screaming Frog) and AI tools (ChatGPT, Bard, Claude, etc.) to identify keyword and topic opportunities.
• Perform competitive analysis to understand AI-driven search dynamics.
• Provide data-driven insights to guide AI-optimized content creation and opportunities for rapid ranking improvement.

On-Page & Off-Page Optimization:

• Optimize metadata, structured data, and page content tailored specifically for both search engines and AI models.
• Strategize and execute AI-friendly off-page SEO, including intelligent link-building and outreach campaigns.

Analytics & Reporting:

• Monitor and analyze performance using advanced analytics (Google Analytics, GA4, Google Search Console, Bing Webmaster Tools).
• Clearly communicate SEO and GEO performance, trends, and actionable insights to internal teams and clients.

Content Strategy & Collaboration:

• Work directly with content creators to craft AI-driven content strategies.
• Optimize existing and new content to ensure visibility across traditional and AI-powered search results.

Internal & External Communication:

• Maintain clear, proactive communication of SEO insights, algorithm changes, AI advancements, and recommendations.
• Collaborate seamlessly with web development, PPC, analytics, and social media teams to align holistic digital strategies.

Qualifications & Skills:

Required Experience:

• Minimum 2-3 years hands-on SEO experience, with demonstrated expertise in GEO, AEO, and AI-driven SEO.

Technical Skills:

• Deep understanding of SEO fundamentals, AI indexing methods, and large language models (LLMs).
• Proficiency with SEO and AI tools (SEMRush, Ahrefs, ChatGPT, Bard, Claude).
• Strong familiarity with Google Analytics, GA4, Google Search Console, and Google Tag Manager.

Analytical & Communication Skills:

• Highly analytical, capable of translating complex data into actionable insights.
• Exceptional verbal and written communication skills.

Proactive & Team-Oriented:

• Self-starter, eager to keep pace with rapid developments in AI-driven search.
• Proven ability to effectively collaborate across teams and manage multiple concurrent projects.

Preferred Qualifications:

• Bachelor's degree in Marketing, Communications, Business, Data Science, Computer Science, or related field.
• Certifications in Google Analytics and Google Ads.
• Familiarity with web technologies including HTML, CSS, WordPress, and JavaScript frameworks.

Why Join Blue Interactive Agency?

• Join a forward-thinking team passionate about digital innovation.
• Opportunities for continuous learning and professional development in AI-driven SEO.
• Contribute directly to client success in a rapidly evolving digital landscape.