Brand Manager

Title: Brand Manager

Reports to: Chief Marketing Officer

Location: Portland, OR or Boulder, CO

Description:
Brazi Bites is on a mission to create joyful moments through craveable, frozen foods that are naturally gluten-free and instantly loved. As a fast-growing brand with a dedicated following, we’re fueling innovation and building long-term brand equity while bringing excitement to the freezer aisle.

We’re looking for a strategic, collaborative, and highly motivated Brand Manager to lead core brand programs and support innovation efforts across channels. This person will manage brand planning and execution, oversee key agency partners, and help bring products and campaigns to life with consistency and impact.

The ideal candidate has 5 years of CPG experience and thrives in a fast-paced, entrepreneurial environment. This is a highly cross-functional role that collaborates closely with Sales, Operations, and the Marketing team to ensure brand alignment, insight integration, and business growth.

Key Responsibilities:

Brand Strategy & Execution

• Manage the development and execution of brand strategy and annual planning in close partnership with the CMO
• Translate high level brand goals into actionable programs that deliver growth and deepen consumer connection
• Collaborate with the marketing team to ensure all consumer facing touchpoints are consistent, insight driven, and aligned with brand strategy

Innovation & Product Launches

• Manage the innovation pipeline and new product launch execution from concept through commercialization, in partnership with the CMO and cross-functional teams
• Conduct category, trend, and consumer analysis to inform white space identification and positioning
• Support go-to-market strategy including naming, packaging, launch plans, and retail support

Agency & Program Management

• Lead day-to-day work with the paid media agency—including campaign strategy, content approvals, budget tracking, KPI setting, performance analysis, and ongoing optimization
• Manage shopper marketing programs and agency relationships to support retail goals, ensuring initiatives are strategic, measurable, and delivered on budget
• Manage the PR agency as needed (e.g., new product launches), partnering with the CMO on messaging and campaign direction
• Manage other key marketing vendors including store locator platforms, coupon partners, and product review services, ensuring seamless integration with broader marketing efforts

Sales & Shopper Marketing Support

• Create and manage sales tools including sell sheets, sales decks, and promotional materials
• Collaborate with Sales and Marketing teams to support retailer specific plans and velocity growth
• Lead execution of account specific marketing tactics (emails, digital coupons, social content, product reviews, locator updates, shopper programs) aligned with brand strategy, distribution rollouts, and promotional activities

Campaigns & Brand Alignment

• Partner with CMO, internal and external teams to develop and execute creative, high-impact brand campaigns
• Collaborate with the marketing team to ensure all consumer facing touchpoints are on brand, up to date, strategically aligned and informed by real time learnings
• Maintain and distribute updated brand assets to internal teams and external partners

Performance Tracking & Budget Management

• Set, track and report monthly on performance across brand campaigns, innovation launches and shopper programming
• Monitor brand health and conversion metrics to identify opportunities and guide optimization
• Manage designated areas of the marketing budget with a focus on efficiency and return

Events & Activations

• Oversee execution of trade shows, demos, and events in collaboration with the Event Manager
• Ensure brand presence and experience are consistent and compelling across all activations

Required Skills & Attributes:

• Strong understanding of integrated marketing and brand building within a CPG environment
• Excellent project management and organizational skills, with the ability to juggle multiple priorities
• Clear, confident communicator with the ability to work cross functionally and manage external partners
• Analytical and insight driven mindset; comfortable interpreting data to guide decisions
• Creative thinker with a passion for consumer behavior and storytelling
• Proactive, self-directed, and adaptable in a fast paced, entrepreneurial environment
• Collaborative team player with a positive, can-do attitude
• Experience leading brand initiatives and supporting innovation launches
• Skilled at managing agencies and vendor relationships

Qualifications:

• 5-7 years of experience in brand marketing, preferably in food or CPG
• Bachelor’s degree in Marketing, Business, or related field
• Proficiency in Microsoft Office and comfort with marketing performance tools

Compensation & Benefits:

Competitive base salary, annual performance incentive, and equity opportunity

Health benefits package

Cell phone stipend

Hybrid work model: in office Mon-Wed in Portland OR or fully remote if Boulder CO

Job Type: Full-time

Pay: $100,000.00 - $110,000.00 per year

Benefits:

• Health insurance
• Health savings account
• Paid time off
• Parental leave
• Referral program

Work Location: Hybrid remote in Portland, OR 97202

Salary : $100,000 - $110,000