Manager of Visitor Marking

The City of Norfolk's Slover is currently seeking a Manager of Visitor Marketing that develops and implements annual marketing plan to generate visitation. Meets with potential advertising representatives and purchases local, regional and national print and broadcast advertising. Manages the overall marketing, public relations, media relations and sales functions.

The Slover located in downtown Norfolk is comprised of 4 unique areas: venue rentals, business center, creative studios, and the Downtown Branch at Slover.

Essential functions include but are not limited to:
 

• Administers advertising program by meeting with representatives, requesting and approving advertising/marketing materials, processing invoices, developing advertisements concepts, writing copy, working with graphic designers, determining quantities, researching opportunities and costs, and developing spreadsheets.

• Manages marketing requirements by developing and implementing co-op marketing opportunities, meeting with co-op partners, developing and writing timelines and strategies, producing collateral materials (print, social media, and web), and meeting with staff members and reviewing marketing plans.

• Develop marketing plans including print, social media, and web to generate visitation.

Work requires broad knowledge in a general professional or technical field. Knowledge is normally acquired through four years of college resulting in a Bachelor's degree or equivalent.

Three years’ minimum marketing experience.

Work requires the ability to read contracts, reports, sales agreements, and marketing plans.

Work requires the ability to write reports, marketing plans, and news releases.

Managerial responsibilities include planning and managing work functions, marketing initiatives, and events.

Work requires supervising and monitoring performance for a regular group of employees in a work unit including providing input on hiring/disciplinary actions and work objectives/effectiveness, and realigning work as needed.

Work is governed by broad instructions, objectives, and policies. Work requires the exercise of considerable initiative and independent analytical and evaluative judgment.

• Valid Driver's License 

Work Hours:  Workdays and hours will vary depending on organizational needs. Staff typically work schedules anytime within the hours of 8:30 am – 7:00 pm Monday – Saturday. This position will require flexibility to work some rotating weekends and evening schedules.

Salary : $59,393 - $68,301