Brand Manager/Graphic Designer

JOB SUMMARY

Under general supervision, the Brand Manager/Graphic Designer will be responsible for creating and maintaining the city’s image and concepts through the implementation of citywide communication efforts. This position requires graphic design, creativity, attention to detail, and effective project management. Self-motivated individuals with a broad understanding of branding, brand recognition, proven marketing strategies, and communication best practices are encouraged to apply.

PRINCIPAL DUTIES AND RESPONSIBILITIES

ESSENTIAL FUNCTIONS - Essential functions, as defined under the Americans with Disabilities Act, may include any of the following representative duties, knowledge, and skills. This list is ILLUSTRATIVE ONLY and is not a comprehensive listing of all functions and duties performed by incumbents of this class. Employees are required to be in attendance and prepared to begin work at their assigned work location on the specified days and hours. Factors such as regular attendance at the job are not routinely listed in job descriptions but are an essential function. Essential duties and responsibilities may include, but are not limited to, the following:

• Design and lead print and virtual city creative assets as well as associated branding initiatives across city departments, including using a variety of communication and marketing methods that engage the Victoria community.
• Oversee all city graphic design and branding efforts, including how it impacts social media and the city’s website, to ensure the City’s brand consistency and awareness.
• Design digital and print materials including logos, promotional content and flyers, brochures, infographics, signage, webpage creative, some social media content, and videos.
• Proactively measure, track and analyze marketing and communication effectiveness and organization’s needs to stay on brand, relevant and consistent with the mission and values of the organization.
• Become the city’s subject matter expert on branding/design best practices, constantly researching new approaches and improving current strategies and designs, especially as new branding initiatives are discussed and forthcoming.
• Collaborate with other departments on creating communication and marketing materials that help shape the departments’ mission and goals.
• Exhibit excellent project management using appropriate department resources and processes when handling all design-related requests and branding needs.
• Attend and participate in various organizational and public meetings and committees as required.
• Performs related duties as required or assigned.

PHYSICAL AND ENVIRONMENTAL CONDITIONS

PHYSICAL DEMANDS AND WORKING ENVIRONMENT
Work is performed in a standard office environment.

REQUIRED QUALIFICATIONS

MINIMUM QUALIFICATIONS
Education, Training, and Experience Guidelines bachelor’s degree in graphic design, visual arts, marketing, advertisement, or a related field. Three (3) years of graphic design experience with advanced proficiency in Office Suite, Adobe Creative Suite, Photoshop, and related resources and design programs. Adequate business knowledge of brand management, project management, public relations, marketing and communication methods, successful website visual designs and content management systems OR an equivalent combination of education, training, and experience.

Knowledge of:

• Branding, marketing and advertisement to reach a target audience, and project management
• Techniques and methods used in the development and production of graphic design, videos, social media and television programming.
• General Knowledge of public relations and media communication.
• Social media best practices, methods and creative visual techniques to increase engagement.
• Marketing and advertisement methods.
• Website designs and brand management methods.
• Customer service principles, practices, and etiquette.

• Organizing work and setting priorities to meet deadlines.
• Planning and presenting creative ideas and concepts to groups of varying size.
• Working efficiently both independently and as part of a team.
• Typing and entering data with speed and accuracy.
• Creating and publishing digital media content.
• Maintaining accurate records and filing systems.
• Interacting tactfully and professionally with City staff, outside agencies, and the public.
• Preparing clear and concise reports.
• Communicating effectively both verbally and in writing.
• Establishing and maintaining effective working relationships.