What are the responsibilities and job description for the Senior Manager, Merchandising Excellence position at Coca-Cola Consolidated, Inc.?
We are seeking an entrepreneurial, growth-oriented leader to join our North American Merchandising Excellence Team as a Senior Manager. In this dynamic role, you will lead the development and execution of cutting-edge market activation materials across all brands, geographies, and channels in the USA and Canada. Your work will bring our brands to life in the marketplace with creative merchandising strategies that deliver measurable business impact. This is a high-visibility role that combines strategy, innovation, and collaboration to drive engagement and growth at scale.
Key Responsibilities:
Lead the development and delivery of compelling merchandising materials (e.g., printed point-of-sale elements, displays, permanent racks, and premiums) to drive brand growth and consumer engagement.
Partner with cross-functional stakeholders, agencies, and vendors to align merchandising strategies with key commercial objectives.
Optimize affordability and scalability by building strong relationships with vendor suppliers. Provide subject matter expertise to ensure quality execution, innovation, and cost-effectiveness.
Deliver actionable recommendations by leveraging insights, analyzing performance, and challenging existing processes to maximize impact.
Execute efficient and high-impact program management: manage budgets, administer assets in the Coke Catalog tool, and ensure timely delivery of activation plans.
Conduct post-program analyses and distill learnings to inform future merchandising initiatives.
Education & Experience Requirements:
Bachelor’s degree in Marketing, Business, or related field.
Minimum of 5 years of experience in marketing activations or brand strategy, preferably in a complex, global or multi-regional environment.
Core Skills & Attributes:
Strong influencing and communication skills to collaborate with diverse stakeholders and drive alignment.
Exceptional program and project management expertise to manage budgets, timelines, and deliverables in a fast-paced environment.
Strategic thinker with the ability to leverage data to inform decisions and optimize processes.
Entrepreneurial mindset with a passion for creative problem-solving, value creation, and delivering results at scale.
Key Competencies:
Channel Management, Consumer Insights, Marketing Activation, Brand Strategy, Shopper Marketing, Cross-functional Collaboration, Data-Driven Decision Making, Budget and Program Management.
Skills
Online Marketing; Channel Management; Marketing Activation; Sponsorships; Consumer Segmentation; Digital Media Strategy; Creative Merchandising; Brand Strategy; Product Merchandising
Pay Range:
$130,000 – $147,000
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:
15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
