Digital Marketing Specialist

Job Summary: The Digital Marketing Specialist is responsible for developing and executing compelling digital campaigns to promote the company's products or services. This role requires a balance of creativity, technical know-how, and data-driven thinking – driving brand growth through web, email, social, and mobile platforms.

Duties and Responsibilities:

Digital Campaign Strategy & Execution

· Plan, build, and launch multi-channel marketing campaigns across the web, social media, email, and app platforms.

· Partner with design, product, and operations teams to ensure campaigns align with brand goals and timelines.

Shopify Platform Management

· Update homepage banners, product merchandising, and landing pages within Shopify.

· Work with developers/designers to execute seasonal updates and new product drops.

Email Marketing Design & Deployment

· Design and create high-performing newsletters using tools like Klaviyo or Mailchimp.

· Write on-brand copy, design engaging layouts, and run A/B tests to improve open and click-through rates.

· Segment lists and schedule campaigns for optimal engagement and conversion.

App & Web Banner Creation

· Design promotional banners and hero images for the mobile app and website.

· Ensure all assets are responsive, on-brand, and optimized for mobile and desktop.

App Push Notifications

· Create and schedule push notifications that are engaging, on-brand, and strategic.

· Use tools like OneSignal or app-native platforms to send, test, and analyze performance.

· Align push campaigns with launches, promos, or key moments to drive engagement.

Social & Content Support

· Assist in creating visual content for social campaigns (Instagram, TikTok, Stories).

· Partner with creative teams for asset direction and campaign execution.

SEO & Paid Ads

· Assist with SEO strategy (keywords, meta tags, blog content).

· Help manage SEM efforts, including Google Ads and Meta paid campaigns.

Analytics & Reporting

· Monitor key performance metrics using Google Analytics, Shopify reports, and Klaviyo dashboards.

· Provide actionable insights to refine strategies and improve performance.

Knowledge/Skills/Abilities:

· Communicates effectively across verbal, written, and interpersonal channels to convey information clearly, collaborate with others, and support team alignment

· Knowledge of marketing, production, website design, corporate identity, branding, packaging, advertising, and multimedia design

· Shopify CMS (homepage updates, merchandising, product drops)

· Email Marketing Platforms: Klaviyo, Mailchimp

· Professional Design Tools: Adobe Photoshop, Illustrator, Figma (no Canva)

· Push Notification Tools: OneSignal, Airship, or custom app platforms

· Analytics: Google Analytics, Shopify, Klaviyo dashboards

· Copywriting: Engaging copy for email, push, banners, and campaigns

· Project Management: Strong organizational skills and ability to manage timelines

· Brand Aesthetic: Deep understanding of brand visuals, tone, and consistency across channels

· Ability to work independently

· Organized and detail-focused with task and time management, and in meeting deadlines

Qualifications:

· High school diploma or equivalent required

· Bachelor’s degree or equivalent experience preferred

· A minimum of 3 years of experience in graphic design or a related creative field required

· Previous experience in digital marketing using computer-aided design, preferably with a focus on food and beverage branding or related design work

· Strong portfolio showcasing a range of design deliverables, including print materials, digital graphics, and branding elements

· Willingness to work onsite at the Dallas, TX office full-time, 5 days/week

Physical Requirements:

· Prolonged periods of standing may be required

· Ability to work in varied environmental conditions, including exposure to hot and cold temperatures

Additional Information

· The company offers competitive salaries, bonuses, medical/dental/vision insurance, prescription drug coverage, 401(k) plan (after 12 months of employment), sick pay, PTO and holiday pay, profit sharing plan (after 90 days of employment), annual food & beverage allowance (prorated for hire date), and company discounts of 30%.

A job description is not designed to cover or contain a comprehensive listing of all activities, duties, or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.

All candidate information will be kept confidential according to EEO guidelines.