What are the responsibilities and job description for the Director of Content position at CuraLinc Healthcare?
As a Director of Content at CuraLinc, you will play a pivotal role in shaping the future of our product content. CuraLinc Healthcare is seeking a visionary and experienced Director of Content to lead and elevate our content strategy and execution. In this strategic leadership role, you will be responsible for developing and implementing a world-class content program that drives product adoption, user engagement, and revenue growth across all customer touchpoints. You will build and lead a high-performing team, develop and execute innovative content strategies, and establish a data-driven content culture within the organization.
CuraLinc Healthcare delivers transformative mental health care fueled by connectivity, marrying technology and personalized advocacy to support thousands of employers and millions of their employees throughout their mental health care journey.
CuraLinc Healthcare is a service-driven organization whose employees are treated with professionalism and respect. We believe that "a chain is only as strong as its weakest link" and, therefore, look to hire high-performing professionals with outstanding experience, work ethic and character.
We strive to provide all selected applicants with a smooth recruitment experience. Therefore, we ask that you complete an application for employment via curalinc.com / careers or this posting's easy apply. If you are selected for a position with CuraLinc, we will not ask for personal or financial information via email. Should you have any questions or concerns, please contact us via HR@curalinc.com
Primary Responsibilities
- Develop and Execute a Comprehensive Content Strategy Aligned with Overall Business Objectives and Product Roadmaps
- Conduct in-Depth Market Research and Competitive Analysis to Identify Content Opportunities and Differentiate our Brand
- Develop and Implement a Data-Driven Content Framework to Measure and Track the Impact of Content Across all Channels
- Collaborate with Cross-Functional Teams Including Product Management, Engineering, Marketing, Sales, Customer Success, and Executive Leadership
- Establish and Maintain Strong Relationships with Key Stakeholders Across the Organization
- Build, Lead and Mentor a High-Performing Team of Content Managers, Writers, Editors, Designers, and Potentially other Content Specialists
- Build a Content Operations Function that Includes Content Planning, Production, Distribution, and Analysis
- Develop and Implement Best Practices for Content Governance, Quality Control, and Brand Consistency
- Stay Ahead of Industry Trends and Emerging Technologies in Content Marketing, Including AI and Personalized Experiences
- Present Data-Driven Insights and Recommendations to Executive Leadership on Content Performance and Strategic Direction
- Build a Strong Content Culture that Values Creativity, Data-Driven Decision Making, and Continuous Improvement
Required / Minimum Qualifications
Preferred Qualifications
This is a full-time, salaried role, located in the continental United States and Hawaii, and includes a robust benefits package, with 100% company-paid single tier medical coverage insurance, PTO, 401(k) with match, dental, vision, life, and disability insurance.
CuraLinc is an Equal Opportunity Employer and does not discriminate on the basis of race, religion, color, sex, age, national origin or disability.