What are the responsibilities and job description for the Associate Brand Manager - Ruth's Chris position at Darden?
Job Description
JOB OVERVIEW:
This position is responsible for developing plans and executing projects and initiatives that support short and long-term brand strategies for Ruth’s Chris Steak House. The ideal candidate would have a passion for brand marketing, be a hospitality enthusiast. In collaboration with key business partners (Operations, Culinary, Consumer Insights, Enterprise Digital Marketing, CRM, Finance, etc.) the Associate Brand Manager ensures that relevant, effective projects and initiatives are delivered on time and achieve desired guest count and sales results. The ABM works with vendor partners, agencies, and his/her team, in delivering projects that support the brands initiatives. This involves collaborating with brand teams to understand equity and financial objectives and then working with internal stakeholders and agency partners on development, execution and measurement.
ROLES AND RESPONSIBILITIES
- Applies an understanding of consumer, market and industry trends to daily work activities associated with the development and execution of brand-building opportunities.
- Oversees and develops briefs to guide plans; organizes, monitors, and controls all aspects of a project and ensures engagement, commitment, and risk management; provides ongoing communications support on project status to ensure team and senior management alignment.
- Assists with managing the development of creative for all marketing communications to ensure that messages support the brand promise
- Collaborates cross-functionally to ensure the implementation of initiatives achieve financial goals (guest, sales, margin) and seeks operator feedback to ensure initiatives support operations excellence.
- Supports team by managing resources, tasks, budgeting, contract agreements, and invoice payment for vendor-related work.
- Partners with agency and vendors (Digital Media, Email, Creative) in order to manage and develop brand-relevant recommendations.
- Develops and nurtures relationships with other Restaurant Support Center teams to remain informed of initiatives and disseminate applicable guest feedback.
- Executes the monitoring, tracking and evaluation of marketing plans.
- Communicates result of marketing projects and initiatives; Identifies implications for the brand and provides recommendations for future actions.
REQUIRED TECHNICAL SKILLS
- 3 years brand marketing experience; preferably in hospitality, retail, consumer packaged goods or advertising agency; premium goods or services experience a plus
- National Promotions Development/Management: Demonstrates the ability to support national events that build the brand/drive business by helping to manage the full campaign process.
- Consumer Knowledge: Demonstrates the ability to understand current consumer and industry behaviors, trends, attitudes, preferences and needs. Be a champion for the brand’s consumer target across the organization.
- Project Management: Demonstrates the capability to achieve desired outcomes on time and within budget through the application of project management principles and techniques.
REQUIRED EDUCATION
- Bachelor’s Degree (Marketing, Business or related field) required; MBA preferred
OTHER KEY QUALIFICATIONS
- Ability to adjust communication style such that it is effective with various audiences
- Ability to analyze and evaluate information, communicate (verbal and written) with clarity in the business environment
- Ability to exercise appropriate judgement by using information and knowledge to make timely, effective decisions
- Ability to prioritize and re-prioritize various job activities/tasks, including the ability to multi-task when necessary
- Demonstrated passion for food and wine
- Demonstrated ability to lead, coach and hold teams accountable
- Light travel may be required for brand marketing support (estimated 5–10% annually).
PREFERRED SKILLS AND EXPERIENCE:
- Wine and spirits marketing experience preferred
- Proven advertising and brand communications experience preferred
- Organization and time management skills a plus. Be able to organize, plan, and follow-up with tasks in a timely fashion
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